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Marketing
How to become a Brand Manager?
How to become a Brand Manager?
Curriculum
12 Sections
204 Lessons
10 Weeks
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Introduction to Brand Management
35
1.1
1- Importance of Branding
1.2
Differentiation
1.3
Trust and Credibility
1.4
Customer Loyalty
1.5
Perceived Value
1.6
Market Expansion
1.7
Consistency
1.8
2- Evolution of Branding
1.9
Product-Centric Era
1.10
Brand Image Era
1.11
Relationship Era
1.12
Digital Era
1.13
Experience Economy
1.14
3- Developing a Brand Strategy
1.15
Define Your Brand
1.16
Conduct Market Research
1.17
Establish Brand Personality
1.18
Craft a Unique Value Proposition (UVP)
1.19
Create Brand Guidelines
1.20
Integrate Online and Offline Presence
1.21
Plan for Long-Term Growth
1.22
4- Positioning in the Market
1.23
Identify Your Niche
1.24
Understand Competitors
1.25
Highlight Unique Selling Proposition (USP)
1.26
Define Target Market
1.27
Create a Positioning Statement
1.28
Consistent Messaging
1.29
5- Identifying Target Audiences
1.30
Demographic Analysis
1.31
Psychographic Profiling
1.32
Behavioral Segmentation
1.33
Identify Pain Points and Needs
1.34
Customer Journey Mapping
1.35
Feedback and Iteration
Brand Identity
16
2.1
1- Creating Brand Elements
2.2
Logo
2.3
Tagline/Slogan
2.4
Color Palette
2.5
Typography
2.6
Imagery and Photography Style
2.7
2- Brand Personality
2.8
Defining Traits
2.9
Brand Voice
2.10
Values and Purpose
2.11
3- Visual and Verbal Brand Identity
2.12
Consistency
2.13
Adaptability
2.14
Evolution
2.15
Case Studies
2.16
Rest
Brand Strategy
18
3.1
1- Developing a Brand Strategy
3.2
Define Your Brand
3.3
Conduct Market Research
3.4
Establish Brand Personality
3.5
Craft a Unique Value Proposition (UVP)
3.6
Create Brand Guidelines
3.7
Integrate Online and Offline Presence
3.8
Plan for Long-Term Growth
3.9
2- Identifying Target Audiences
3.10
Market Segmentation
3.11
Persona Development
3.12
Customer Journey Mapping
3.13
3- Developing a Brand Strategy
3.14
Brand Identity
3.15
Brand Storytelling
3.16
Communication Channels
3.17
Case Studies
3.18
Rest
Brand Equity
23
4.1
1- Understanding and Measuring Brand Equity
4.2
Brand Awareness
4.3
Brand Image
4.4
Brand Loyalty
4.5
Perceived Quality
4.6
Brand Associations
4.7
Brand Personality
4.8
2- Building and Maintaining Brand Equity
4.9
Consistent Branding
4.10
Quality Products and Services
4.11
Customer Engagement
4.12
Innovative Marketing
4.13
Brand Extensions
4.14
Corporate Social Responsibility (CSR)
4.15
3- Brand Valuation
4.16
Financial Metrics
4.17
Market-Based Approaches
4.18
Cost-Based Approaches
4.19
Income-Based Approaches
4.20
Legal and Regulatory Considerations
4.21
Use of Professionals
4.22
Case Studies
4.23
Rest
Brand Communication
18
5.1
1- Integrated Marketing Communication (IMC)
5.2
Definition
5.3
Components
5.4
Consistency
5.5
2- Advertising and Promotion Strategies
5.6
Advertising
5.7
Promotion Strategies
5.8
Digital Marketing
5.9
3- Public Relations (PR) and Social Media
5.10
Public Relations
5.11
Social Media
5.12
Content Marketing
5.13
4- Brand Messaging
5.14
5- Customer Engagement
5.15
6- Measurement and Analytics
5.16
7- Employee Advocacy
5.17
Case Stdies
5.18
Rest
Consumer Behavior and Branding
17
6.1
1- Understanding Consumer Perceptions
6.2
Brand Image
6.3
Consumer Attitudes
6.4
Brand Equity
6.5
Perceived Quality
6.6
2- Analyzing Consumer Behavior
6.7
Purchase Decision Process
6.8
Influence of Social and Cultural Factors
6.9
Psychological Factors
6.10
Online Consumer Behavior
6.11
3- Customer Loyalty and Retention
6.12
Building Brand Loyalty
6.13
Customer Retention Strategies
6.14
Emotional Connection
6.15
Adapting to Changing Needs
6.16
Case Studies
6.17
Rest
Brand Extension and Innovation
17
7.1
1- Brand Extension
7.2
Strategic Fit
7.3
Consumer Perception
7.4
Risk Management
7.5
Communication
7.6
2. Managing Brand Extensions
7.7
Consistent Branding
7.8
Quality Control
7.9
Market Monitoring
7.10
3- Brand Innovation and Staying Relevant
7.11
Market Research
7.12
Agile Adaptation
7.13
Customer Engagement
7.14
Strategic Partnerships
7.15
Digital Transformation
7.16
Case Studies
7.17
Rest
Brand Metrics and Measurement
19
8.1
1- Key Performance Indicators (KPIs)
8.2
Brand Awareness:
8.3
Brand Engagement:
8.4
Customer Loyalty
8.5
Brand Equity
8.6
Conversion Rates
8.7
Social Media Metrics
8.8
2- Metrics for Evaluating Brand Performance
8.9
Market Share
8.10
Brand Sentiment
8.11
Competitive Analysis
8.12
Customer Satisfaction
8.13
3- ROI in Brand Management
8.14
Financial Performance
8.15
Marketing ROI
8.16
Brand Value
8.17
Customer Lifetime Value (CLV)
8.18
Brand Efficiency
8.19
Case Studies
Global Brand Management
5
9.1
Adapting Brands for International Markets
9.2
Cultural Considerations in Branding
9.3
Global Brand Consistency
9.4
Communication and Collaboration
9.5
Monitoring and Adaptation
Brand Crisis Management
19
10.1
1- Identifying and Managing Brand Crises
10.2
Risk Assessment
10.3
Monitoring
10.4
Establish Crisis Management Team
10.5
Preparedness Plan
10.6
Communication Protocols
10.7
2- Reputation Management
10.8
Building a Positive Brand Image
10.9
Online Presence
10.10
Customer Feedback
10.11
Employee Advocacy
10.12
3- Crisis Communication
10.13
Timely Response
10.14
Unified Messaging
10.15
Transparency
10.16
Media Relations
10.17
Social Media Management
10.18
Case Studies
10.19
Rest
Legal and Ethical Issues in Branding
4
11.1
Trademarks and Intellectual Property
11.2
Ethical Considerations in Brand Management
11.3
Legal Challenges and Compliance
11.4
Online Branding
Digital Branding
14
12.1
Website Design and User Experience (UX)
12.2
Social Media Presence
12.3
Content Marketing
12.4
Search Engine Optimization (SEO)
12.5
Email Marketing
12.6
Visual Identity
12.7
Online Advertising
12.8
Mobile Optimization
12.9
Customer Engagement and Interaction
12.10
Analytics and Data
12.11
E-commerce Integration
12.12
Innovation and Adaptability
12.13
Case Studies
12.14
Brand Manager
30 Minutes
10 Questions
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