What I learn from this course?
With us, elevate your business strategy with our exclusive Channel Management Course! Learn to optimize distribution channels, select strategic partners, and ensure efficient product delivery. Join us to master the art of building powerful relationships with intermediaries, influencing market reach, customer accessibility, and overall business efficiency
* To find out the content of the course, click on “Curriculum” above.
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Curriculum
- 8 Sections
- 165 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Introduction to Marketing Channels14
- 1.11- Definition and Importance of Marketing Channels
- 1.2Accessibility
- 1.3Efficiency
- 1.4Market Coverage
- 1.5Value Addition
- 1.6Risk Reduction
- 1.72- Evolution of Distribution Channels
- 1.83- Role in the Marketing Mix
- 1.9Place Strategy
- 1.10Market Coverage
- 1.11Logistics and Supply Chain Management
- 1.12Channel Management
- 1.13Case Studies
- 1.14Rest
- Channel Intermediaries21
- 2.1Types of Intermediaries
- 2.2Retailers
- 2.3Wholesalers
- 2.4Agents and Brokers
- 2.5Distributors
- 2.62- Functions and Roles of Intermediaries
- 2.7Transaction Facilitation
- 2.8Logistics and Storage
- 2.9Risk Management
- 2.10Market Information
- 2.11Financing
- 2.12Promotion and Marketing
- 2.133- Channel Structure and Organization
- 2.14Direct Distribution
- 2.15Indirect Distribution
- 2.16Channel Length
- 2.17Channel Conflict
- 2.18Vertical Integration
- 2.19Channel Power and Leadership
- 2.20Case Studies
- 2.21Rest
- Channel Design and Management24
- 3.11- Channel Design Decisions
- 3.2Channel Objectives
- 3.3Customer Segmentation
- 3.4Product Characteristics
- 3.5Market Coverage
- 3.6Channel Length
- 3.72- Channel Strategy Formulation
- 3.8Direct vs. Indirect Channels
- 3.9Multichannel vs. Omnichannel
- 3.10Channel Integration
- 3.113- Evaluating and Selecting Channel Members
- 3.12Channel Member Criteria
- 3.13Performance Metrics
- 3.14Contracts and Agreements
- 3.154- Managing Channel Relationships
- 3.16Communication
- 3.17Training and Support
- 3.18Conflict Resolution
- 3.19Incentives and Rewards
- 3.205- Adaptation and Continuous Improvement
- 3.21Market Changes
- 3.22Feedback Mechanisms
- 3.23Case Studies
- 3.24Rest
- Channel Conflict and Resolution24
- 4.11- Causes of Channel Conflict
- 4.2Goal Incompatibility
- 4.3Perceived Unfairness
- 4.4Role Ambiguity
- 4.5Resource Scarcity
- 4.6Communication Breakdown
- 4.72- Types of Channel Conflict
- 4.8Horizontal Conflict
- 4.9Vertical Conflict
- 4.10Multichannel Conflict
- 4.113- Conflict Resolution Strategies
- 4.12Communication
- 4.13Negotiation
- 4.14Mediation
- 4.15Arbitration
- 4.16Contractual Agreements
- 4.174- Balancing Channel Power
- 4.18Mutual Dependence
- 4.19Fair Policies
- 4.20Information Sharing
- 4.21Collaborative Planning
- 4.22Regular Evaluation
- 4.23Case Studies
- 4.24Rest
- Retailing and Merchandising21
- 5.11- Types of Retailers
- 5.2Brick-and-Mortar Retailers
- 5.3E-Commerce Retailers
- 5.4Omni-channel Retailers
- 5.5Discount Retailers
- 5.6Specialty Retailers
- 5.7Department Stores
- 5.82- Retailing Strategies
- 5.9Price-Based Strategies
- 5.10Product Assortment and Merchandising
- 5.11Customer Service
- 5.12Location and Store Layout
- 5.13E-commerce and Technology Integration
- 5.143- Merchandising Techniques
- 5.15Visual Merchandising
- 5.16Inventory Management
- 5.17Promotional Merchandising
- 5.18Planograms
- 5.19Cross-Selling and Up-Selling
- 5.20Case Studies
- 5.21Rest
- Wholesaling and Distribution21
- 6.11- Types of Wholesalers
- 6.2Merchant Wholesalers
- 6.3Agents and Brokers
- 6.4Manufacturers’ Sales Branches and Offices
- 6.5Specialty Wholesalers
- 6.6Cash and Carry Wholesalers
- 6.72- Functions of Wholesalers
- 6.8Buying and Assembling
- 6.9Bulk Breaking
- 6.10Warehousing
- 6.11Transportation
- 6.12Financing
- 6.13Risk Bearing
- 6.143- Distribution Strategies
- 6.15Intensive Distribution
- 6.16Selective Distribution
- 6.17Exclusive Distribution
- 6.18Direct Distribution
- 6.19Indirect Distribution
- 6.20Case studies
- 6.21Rest
- E-commerce and Omnichannel Marketing20
- 7.11- Impact of Digital Technology on Marketing Channels
- 7.2Global Reach
- 7.3Personalization
- 7.4Social Media
- 7.5Mobile Marketing
- 7.6Data Analytics
- 7.72- E-commerce Strategies
- 7.8User-Friendly Websites
- 7.9Mobile Commerce (M-commerce)
- 7.10Personalization
- 7.11Social Commerce
- 7.12Fast and Secure Payment Options
- 7.133- Omnichannel Integration
- 7.14Seamless Customer Experience
- 7.15Inventory Management
- 7.16Order Fulfillment
- 7.17Data Synchronization
- 7.18Marketing Consistency
- 7.19Case Studies
- 7.20Rest
- Channel Performance Metrics and Evaluation21
- 8.11- Key Performance Indicators (KPIs) for Channels
- 8.2Traffic Metrics
- 8.3Engagement Metrics
- 8.4Lead Generation and Customer Acquisition
- 8.5Revenue Metrics
- 8.6Customer Retention
- 8.72- Evaluating Channel Effectiveness
- 8.8Attribution Modeling
- 8.9Customer Segmentation
- 8.10A/B Testing
- 8.11Customer Feedback
- 8.123- Adjusting and Optimizing Channels
- 8.13Reallocation of Resources
- 8.14Continuous Testing and Experimentation
- 8.15Optimizing Content
- 8.16Leveraging Data Analytics
- 8.17Stay Updated on Trends
- 8.18Cross-Channel Integration
- 8.19Case Studies
- 8.20Rest
- 8.21Marketing Channels30 Minutes10 Questions
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