What I learn from this course?
Enrolling in this course is for mastering the foundational principles of managing customer interactions. Develop skills to build robust connections with clients, understand their needs, and enhance overall business efficiency. By leveraging CRM tools, you’ll optimize sales processes, boost revenue, and stay ahead in the dynamic digital landscape. Additionally, this course offers valuable networking opportunities and opens doors to career advancements in various industries.
* To find out the content of the course, click on “Curriculum” above.
Please read this before you register or participate in the course:
- Please use tablet, laptop or desktop computer is better than cell phone because of small screen
- Watch this video to know how to manage and attend the course, click here
- Please write your First and Last name correctly, otherwise you will receive an incorrect name on your certificate. Check your Name here Profile
- To start the course: Click on the “Start Now” button.
- After that take your exam and fill out the form with your information.
- When you have completed each lesson, click on “Complete“, otherwise you will not receive a certificate.
- After you paid the amount, in 72 hours you will get another email to get attend your
course, please have patient. - In case if you do not get any response, please check your Spam folder and if there is nothing, send us an email to (info@tetra-pillars.com) with mentioning your Full Name and the course Name.
- After all, please rate the course and we wish that you give us 5 Stars.
- Please note that you must always be logged in to attend the course.
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Curriculum
- 10 Sections
- 140 Lessons
- 8 Weeks
Expand all sectionsCollapse all sections
- Fundamental of Marketing10
- Customer Segmentation13
- 2.1Advanced Analytics and Machine Learning
- 2.2Customer Lifetime Value (CLV) Segmentation
- 2.3Behavioral Segmentation
- 2.4RFM Analysis
- 2.5Persona Development
- 2.6Real-time Personalization
- 2.7Omni-Channel Integration
- 2.8Geographic Segmentation
- 2.9Social Media Listening
- 2.10Dynamic Content Personalization
- 2.11A/B Testing for Personalization
- 2.12Case Studies
- 2.13Rest
- Data Analytics in CRM12
- Customer Journey Mapping16
- 4.11- Advanced Customer Journey Mapping Techniques
- 4.2Cross-Channel Mapping
- 4.3Persona-Specific Mapping
- 4.4Real-Time Journey Mapping
- 4.5Emotion Mapping
- 4.6Quantitative Analysis
- 4.72- Implementing Improvements Based on Insights
- 4.8Identify Key Pain Points
- 4.9Collaborative Problem Solving
- 4.10Incorporate Customer Feedback
- 4.11Iterative Testing and Prototyping
- 4.12Technology Integration
- 4.13Employee Training and Engagement
- 4.14Continuous Monitoring
- 4.15Case Studies
- 4.16Rest
- Strategic CRM9
- Omni-Channel Integration12
- 6.1Unified Customer Profiles
- 6.2Real-Time Data Synchronization
- 6.3360-Degree View of Customer Interactions
- 6.4Consistent Brand Messaging
- 6.5Integrated Communication Channels
- 6.6Cross-Channel Analytics
- 6.7Mobile Integration
- 6.8Workflow Automation
- 6.9Training and Education
- 6.10Adaptability and Scalability
- 6.11Case Studies
- 6.12Rest
- Customer Retention Strategies12
- Cross-Selling and Upselling18
- 8.11- Cross-Selling Strategies
- 8.2Understand Customer Needs
- 8.3Segmentation
- 8.4Bundle Offers
- 8.5Personalized Recommendations
- 8.6Timing is Key
- 8.72- Upselling Strategies
- 8.8Highlight Premium Options
- 8.9Limited-Time Offers
- 8.10Customer Education
- 8.11Loyalty Programs
- 8.123- Integrating Cross-Selling into the Customer Experience
- 8.13Seamless Integration
- 8.14Consistent Messaging
- 8.15Omnichannel Approach
- 8.16Customer Feedback and Iteration
- 8.17Case Studies
- 8.18Rest
- CRM Metrics and Key Performance Indicators (KPIs)18
- 9.1Customer Acquisition Cost (CAC)
- 9.2Customer Lifetime Value (CLV or LTV)
- 9.3Customer Retention Rate
- 9.4Customer Churn Rate
- 9.5Net Promoter Score (NPS)
- 9.6Conversion Rate
- 9.7Average Revenue Per User (ARPU)
- 9.8Customer Satisfaction (CSAT)
- 9.9Lead-to-Customer Conversion Rate
- 9.10Response Time
- 9.11Customer Support Ticket Resolution Time
- 9.12Upsell and Cross-sell Rates
- 9.13Social Media Engagement
- 9.14Customer Feedback and Surveys
- 9.15Percentage of Repeat Business
- 9.16KPIs
- 9.17Case Studies
- 9.18Rest
- CRM in B2B and B2C Environments21
- 10.11- B2B CRM Strategies
- 10.2Long-Term Relationship Building
- 10.3Account-Based Marketing (ABM)
- 10.4Integration with Sales Processes
- 10.5Customization and Scalability
- 10.6Collaboration Tools
- 10.7Data Security and Compliance
- 10.82- B2C CRM Strategies
- 10.9Personalization at Scale
- 10.10Multi-Channel Engagement
- 10.11Quick Decision-Making
- 10.12Loyalty Programs and Retention
- 10.13E-commerce Integration
- 10.14Mobile Optimization
- 10.153- Common Considerations
- 10.16Data Analytics
- 10.17Automation
- 10.18Customer Feedback
- 10.19Case Studies
- 10.20Rest
- 10.21Customer Relationship30 Minutes11 Questions
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