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How to become an Online Marketing Manager?

How to become an Online Marketing Manager?

Curriculum

23 Sections
113 Lessons
8 Weeks

Expand all sectionsCollapse all sections

Principle of Marketing
9
- 1.1
  The Seven P’s of Marketing (Marketing Mix)
- 1.2
  Target Market and Segmentation
- 1.3
  Consumer Behavior
- 1.4
  Branding
- 1.5
  Marketing Research
- 1.6
  Digital Marketing
- 1.7
  Customer Relationship Management (CRM)
- 1.8
  Marketing Strategy and Planning
- 1.9
  Ethics and Social Responsibility in Marketing
Introduction to Online Marketing
4
- 2.1
  Basics of Online Marketing
- 2.2
  Development and Concept of Online Marketing
- 2.3
  The Online Communication Process
- 2.4
  Case study and Answer
Creating Value Online
4
- 3.1
  Electronic Value Creation
- 3.2
  The Role of Online Marketing in the Marketing Mix
- 3.3
  Case Studies
- 3.4
  Rest
Online Business Concepts and Trends
3
- 4.1
  Electronic Business Concepts and Platforms
- 4.2
  Current Developments and Trends
- 4.3
  Case Studies
Online Marketing Concepts
12
- 5.1
  Website Optimization
- 5.2
  How to Optimize the Website
- 5.3
  Search Engine Optimization (SEO)
- 5.4
  How to Deal With Search Engine Optimization (SEO)
- 5.5
  Content Marketing
- 5.6
  Best Management of Content Marketing
- 5.7
  Social Media Marketing
- 5.8
  Email Marketing
- 5.9
  Pay-Per-Click (PPC) Advertising
- 5.10
  Analytics and Data Analysis
- 5.11
  Case Studies
- 5.12
  Rest
Forms and Channels of Online Marketing
3
- 6.1
  Overview of Online Marketing Forms
- 6.2
  In-Depth Exploration of Online Marketing Forms
- 6.3
  Case Study and Answer
Online Public Relations and Strategy Development
3
- 7.1
  Online Public Relations
- 7.2
  Online Marketing Strategy
- 7.3
  Case Studies
Setting Goals and Customer-Centric Approach
4
- 8.1
  Setting Goals and Establishing a Foundation
- 8.2
  The Customer Journey
- 8.3
  Case Studies
- 8.4
  Rest
Channel Selection and Performance Analysis
4
- 9.1
  Choosing the Right Channel Mix
- 9.2
  Defining and Analyzing Key Performance Indicators
- 9.3
  Case Study and Answer
- 9.4
  Rest
Media Planning and Budgeting
4
- 10.1
  Online Media Planning
- 10.2
  Principles of Successful Media Planning
- 10.3
  Creating and Structuring Media Budgets Effectively
- 10.4
  Case Studies
Integrated Campaigns and Customer Retention
3
- 11.1
  Integrated Campaigns and Crossmedia Marketing
- 11.2
  Successful Media Mix through Campaign Management
- 11.3
  Case Studies
Online Presence and Website Optimization
5
- 12.1
  The Online Presence
- 12.2
  Website and Web Design
- 12.3
  Corporate Website
- 12.4
  Case Study and Answer
- 12.5
  Rest
Landing Pages, Blog, and E-commerce Optimization
5
- 13.1
  Landing Pages
- 13.2
  Blog
- 13.3
  Online Shop
- 13.4
  Case Studies
- 13.5
  Rest
Online Product Presentation and Mobile Marketing
3
- 14.1
  Online Presentation and Distribution of Products and Services – Pros and Cons
- 14.2
  Mobile Marketing and M-Commerce
- 14.3
  Case Studies
Legal Aspects and Customer Service
6
- 15.1
  Online Law
- 15.2
  Legel Aspect of Online Marketing
- 15.3
  Right to One’s Own Image
- 15.4
  General Data Protection Regulation (GDPR)
- 15.5
  Online Customer Retention and Service
- 15.6
  Case study and Answer
AIDA Model and Customer Lifecycle
6
- 16.1
  The AIDA Model – Extensions for Online Marketing
- 16.2
  Customer Acquisition and Retention in Online Marketing
- 16.3
  Online Customer Retention in the Customer Relationship Lifecycle
- 16.4
  Online Customer Service
- 16.5
  Case Studies
- 16.6
  Rest
Social Networking Platforms
4
- 17.1
  Marketing and Facebook
- 17.2
  Advertisng on Facebook
- 17.3
  Marketing and LinkedIn
- 17.4
  Case Studies
Microblogging Platforms
9
- 18.1
  Marketing and Twitter
- 18.2
  Instagram
- 18.3
  TikTok
- 18.4
  LinkedIn
- 18.5
  Pinterest
- 18.6
  Tumblr
- 18.7
  YouTube Shorts
- 18.8
  Case Studies
- 18.9
  Rest
Visual Content Platforms
4
- 19.1
  Marketing and Instagram
- 19.2
  Advertising on Instagram
- 19.3
  Pinterest
- 19.4
  Case Studies
Video Sharing Platforms
6
- 20.1
  Marketing and YouTube
- 20.2
  Advertising on YouTube
- 20.3
  Marketing and TikTok
- 20.4
  Advertising on TikTok
- 20.5
  Case Studies
- 20.6
  Rest
Professional and Niche Platforms
4
- 21.1
  Marketing and Snapchat
- 21.2
  Advertising on Snapchat
- 21.3
  Marketing and Reddit
- 21.4
  Case Studies
Business and Professional Platforms
3
- 22.1
  WhatsApp
- 22.2
  Telegram
- 22.3
  Rest
Special Topics and Advanced Strategies
6
- 23.1
  Excursion: Mass Customization
- 23.2
  Web Analytics and Metrics in Online Marketing
- 23.3
  Web Monitoring and Big Data
- 23.4
  Rest
- 23.5
  General KPIs
- 23.6
  Online Marketing Advanced Quiz
  20 Minutes10 Questions

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Case Studies

Online Presentation and Distribution of Products and Services – Pros and Cons

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