What I learn from this course?
In this course on Introduction to Sales Psychology, you’ll gain a comprehensive understanding of human behavior in the context of sales, starting from historical perspectives to modern-day applications. You’ll delve into the intricacies of buyer behavior, learning about decision-making processes, psychological triggers, and factors influencing purchasing decisions. Through communication and persuasion techniques, including verbal and non-verbal cues, you’ll discover how to build rapport, employ persuasion principles like those of Robert Cialdini, and leverage emotional intelligence to foster trust and credibility with customers. Additionally, you’ll explore the power of storytelling, negotiation strategies, overcoming objections, managing rejection, and the ethical considerations crucial for building long-term customer relationships, all while applying these concepts to digital marketing in today’s online landscape.
* To find out the content of the course, click on “Curriculum” above.
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Curriculum
- 12 Sections
- 192 Lessons
- 10 Weeks
- Introduction to Sales3
- Negotiation in Sales16
- 0.01- Basics of Negotiation
- 0.1Preparation
- 0.2Communication Skills
- 0.3Flexibility
- 0.4Patience
- 0.5Emotional Intelligence
- 0.62- Types of Negotiation
- 0.7Distributive Negotiation
- 0.8Integrative Negotiation
- 0.93- Identifying and Understanding Stakeholders
- 0.10Key Players
- 0.11Influencers
- 0.12Hidden Stakeholders
- 0.13Understanding Interests
- 0.14Case Studies
- 0.14RestCopy
- Deal With Difficult Situations27
- 0.01- Handling Difficult Situations
- 0.1Stay Calm
- 0.2Active Listening
- 0.3Empathy
- 0.4Problem Solving
- 0.5Effective Communication
- 0.6Seeking Help
- 0.72- Dealing with Price Objections
- 0.8Value PropositionCopy
- 0.9Understanding Objections
- 0.10Flexible Options
- 0.11Show ROI
- 0.12Negotiation Skills:Copy
- 0.133- Addressing Customer ConcernsCopy
- 0.14Active ListeningCopy
- 0.15Prompt ResponseCopy
- 0.16TransparencyCopy
- 0.17EmpathyCopy
- 0.18Problem ResolutionCopy
- 0.194- Managing Negotiation DeadlocksCopy
- 0.20Take a BreakCopy
- 0.21Explore InterestsCopy
- 0.22Brainstorm Solutions:Copy
- 0.23MediationCopy
- 0.24Build RelationshipsCopy
- 0.25Case StudiesCopy
- 0.25RestCopy
- Long-Term Relationships with Consumers and Customers49
- 0.01- Understanding your customer’s needs and being a trusted partner
- 0.11-1 Understanding the Customer
- 0.2Truly Understanding the Customer’s Business, Challenges, and Goals
- 0.3Regularly Updating Knowledge About Their Industry
- 0.41-2 Communication is Key
- 0.5Establish Open and Transparent Communication from the Beginning
- 0.6Actively Listen to Their Concerns, Feedback, and Suggestions
- 0.71-3 Customization and Personalization
- 0.8Tailor Your Products or Services to Meet Their Specific Needs
- 0.9Remember Personal Details; It Shows That You Care Beyond the Transaction
- 0.101-4 Reliability and Consistency
- 0.11Deliver on Promises and Be Consistent in Quality and Service
- 0.12Build a Reputation for Reliability and Dependability
- 0.132- Customer retention techniques go hand in hand with relationship building
- 0.142-1 Regular Check-Ins
- 0.15Showcasing Long-Term Commitment
- 0.16Valuing the Relationship Beyond Transactions
- 0.17Opportunities for Upselling and Cross-Selling
- 0.182-2 Customer Feedback
- 0.19Seek Feedback to Understand How You Can Improve and Meet Evolving Needs
- 0.20Act on Feedback Promptly to Show That You Value Their Opinions
- 0.212-3 Loyalty Programs
- 0.22Rewarding Customer Loyalty
- 0.23Special Offers, Discounts, or Exclusive Access
- 0.24Data Insights and Personalization
- 0.252-4 Educational Content
- 0.26Positioning as an Industry Authority
- 0.27Providing Tangible Value
- 0.28Building Customer Trust
- 0.29Enhancing Customer Engagement
- 0.303- Follow-up and after-sales service are the cherries on top
- 0.313-1 Post-Sale Support
- 0.32Smooth Onboarding Process
- 0.33Post-Sale Support
- 0.34Demonstrating Commitment
- 0.353-2 Regular Follow-Ups
- 0.36Understanding Evolving Needs
- 0.37Proactive Solution Offerings
- 0.38Building Long-Term Relationships
- 0.39Strategic Partnership
- 0.403-3 Surprise and Delight
- 0.41Creating Memorable Experiences
- 0.42Enhancing Customer Loyalty
- 0.43Personalization and Exclusivity
- 0.44Word-of-Mouth Marketing
- 0.45Case Studies
- 0.46Rest
- 0.47Exam
- 0.48Contact Form
- Introduction to Sales Psychology2
- Understanding Buyer Behavior19
- 2.01- Decision-Making Processes in Buyers
- 2.1Recognition of Need
- 2.2Information Search
- 2.3Evaluation of Alternatives
- 2.4Purchase Decision
- 2.5Post-Purchase Evaluation
- 2.62- Factors Influencing Purchasing Decisions
- 2.7Personal Factors
- 2.8Psychological Factors
- 2.9Social Factors
- 2.10Situation Factors
- 2.113- Psychological Triggers in Buying Behavior
- 2.12Emotional Triggers
- 2.13Scarcity and Urgency
- 2.14Social Proof
- 2.15Authority and Trust
- 2.16Cognitive Biases
- 2.17Case Studies
- 2.17Rest
- Communication and Persuasion in Negotiations5
- Emotional Intelligence in Sales5
- Sales Techniques and Strategies25
- 6.01- Building Strong Foundations
- 6.1Product/Service Knowledge
- 6.2Sales Process
- 6.3Time Management
- 6.4Goal Setting
- 6.52- Developing a Sales Mindset
- 6.6Resilience
- 6.7Confidence
- 6.8Adaptability
- 6.9Customer-Centric Focus
- 6.10Continuous Learning
- 6.113- Building Rapport with Customers
- 6.12Active Listening
- 6.13Empathy
- 6.14Authenticity
- 6.15Communication Skills
- 6.16Consistency
- 6.174- Effective Communication Skills in Sales
- 6.18Clarity
- 6.19Persuasion
- 6.20Questioning Skills
- 6.21Body Language
- 6.22Negotiation Skills
- 6.23Case Studies
- 6.23Rest
- Building Strong Foundations13
- Preparing for Negotiations3
- Closing the Deal26
- 10.11- Closing the Deal
- 10.2Timing is Crucial
- 10.3Clear Communication
- 10.4Assumptive Close
- 10.5Trial Close
- 10.6Alternative Close
- 10.72- Closing Techniques in Sales
- 10.8The Assumptive Close
- 10.9Puppy Dog Close
- 10.10The Now or Never Close
- 10.11The Summary Close
- 10.123- Creating Win-Win Solutions in Negotiations
- 10.13Negotiating for Mutually Beneficial Solutions
- 10.14Active Listening
- 10.15Flexible Problem-Solving
- 10.16Information Sharing
- 10.17Compromise and Trade-offs
- 10.184- Handling Final Objections
- 10.19Negotiating for Mutually Beneficial Solutions
- 10.20Active Listening
- 10.21Flexible Problem-Solving
- 10.22Information Sharing
- 10.23Compromise and Trade-offs
- 10.24Case Studies
- 10.25Rest
- 10.26Sales Psychology30 Minutes10 Questions
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