What I learn from this course?
Upon completing the Customer Experience Management course, you will gain a profound understanding of the pivotal role customer experience plays in contemporary business strategies. The course equips you with the skills to analyze and map customer journeys, enabling you to identify critical touchpoints and tailor experiences for diverse customer segments. You will acquire proficiency in measuring customer satisfaction through metrics like Net Promoter Score and deploying effective strategies for customer retention and loyalty. Moreover, the course will empower you to leverage technology, navigate ethical considerations, and drive innovation in service design to create memorable and impactful customer experiences.
* To find out the content of the course, click on “Curriculum” above.
Please read this before you register or participate in the course:
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- To start the course: Click on the “Start Now” button.
- After that take your exam and fill out the form with your information.
- When you have completed each lesson, click on “Complete“, otherwise you will not receive a certificate.
- After you paid the amount, in 72 hours you will get another email to get attend your
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For any further questions click on FAQs
Curriculum
- 13 Sections
- 104 Lessons
- 10 Weeks
- Fundamental Of Marketing1
- Branding in Marketing Communications7
- Foundations of Marketing Communications2
- Customer Communications Theory5
- Customer Relationship Management (CRM) in Marketing Communications6
- Understanding Customer Psychology and Buyer Behavior6
- Customer Segmentation18
- 7.11- Customer Segmentation
- 7.2Data Collection
- 7.3Segmentation Criteria
- 7.4Segmentation Models
- 7.5Customer Profiling
- 7.62- Tailoring Experiences
- 7.7Content Customization
- 7.8Communication Channels
- 7.9Promotions and Offers
- 7.10User Experience (UX) Design
- 7.113- Personalization Strategies
- 7.12Data-Driven Insights
- 7.13Dynamic Content
- 7.14Personalized Recommendations
- 7.15Behavioral Triggers
- 7.16Feedback and Surveys
- 7.17Case Studies
- 7.18Rest
- Measuring Customer Satisfaction10
- Customer Loyalty and Retention17
- 9.11- Building Customer Loyalty
- 9.2Exceptional Customer Service
- 9.3Personalization
- 9.4Reward Programs
- 9.5Consistent Branding
- 9.6Community Engagement
- 9.7Quality Products/Services
- 9.8Feedback and Improvement
- 9.92- Strategies for Customer Retention
- 9.10Regular Communication
- 9.11Surprise and Delight
- 9.12Customer Education
- 9.13Proactive Issue Resolution
- 9.14Multi-Channel Presence
- 9.153- Customer Lifetime Value (CLV)
- 9.16Case Studies
- 9.17Rest
- Omni-channel Customer Experience3
- Technology in CEM5
- Employee Engagement and Training5
- Complaint Handling and Service Recovery20
- 13.11- Strategies for Managing Customer Complaints
- 13.2Listen Actively
- 13.3Provide a Convenient Channel for Complaints
- 13.4Timely Response
- 13.5Document and Analyze
- 13.6Empower Frontline Staff
- 13.7Establish Clear Policies
- 13.82- Service Recovery Best Practices
- 13.9Apologize Sincerely
- 13.10Offer Solutions
- 13.11Compensate Appropriately
- 13.12Follow-Up
- 13.133- Turning Negative Experiences into Positive Ones
- 13.14Personalized Engagement
- 13.15Learn from Feedback
- 13.16Implement Changes
- 13.17Build Long-Term Relationships
- 13.18Case Studies
- 13.19Rest
- 13.20Customer Experience30 Minutes10 Questions
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