What I learn from this course?
From this comprehensive course on Digital Marketing and Social Selling, you learned the foundational principles and strategies required to effectively navigate various platforms for selling and digital marketing purposes. You gained insights into content creation, influencer marketing, paid advertising, and crisis communication, equipping you with the tools to develop and implement successful social media campaigns. The course emphasized the importance of analytics, community engagement, and ethical considerations in maintaining a positive online presence and reputation. Additionally, you acquired practical skills in using social media for customer service, internal communication, and personal branding, enhancing your ability to leverage these platforms for professional growth and networking opportunities.
* To find out the content of the course, click on “Curriculum” above.
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Curriculum
- 15 Sections
- 245 Lessons
- 10 Weeks
- Introduction to Digital Marketing:2
- Website Optimization21
- 2.11- Basics of Website Design and User Experience
- 2.2Responsive Design
- 2.3Intuitive Navigation
- 2.4Page Load Speed
- 2.5Clear Call-to-Action (CTA)
- 2.6Readable Typography and Colors
- 2.7Mobile Optimization
- 2.82- SEO Fundamentals
- 2.9Keyword Research
- 2.10On-Page SEO
- 2.11Quality Content
- 2.12Backlink Building
- 2.13Site Structure
- 2.14Local SEO
- 2.153- Conversion Rate Optimization (CRO)
- 2.16A/B Testing
- 2.17Optimized Forms
- 2.18Clear Value Proposition
- 2.19Trust Signals
- 2.20Visual Hierarchy
- 2.21Exit-Intent Popups
- Introduction to Social Media4
- Social Media Strategy Development23
- 4.11- Setting Clear Objectives and Goal
- 4.2Brand Awareness
- 4.3Audience Engagement
- 4.4Lead Generation
- 4.5Website Traffic
- 4.6Sales and Revenue
- 4.72. Identifying Target Audience and Personas
- 4.8Demographics
- 4.9Psychographics
- 4.10Challenges and Pain Points
- 4.11Preferred Social Media Platforms
- 4.123. Content Planning and Creation
- 4.13Content Themes and Topics
- 4.14Content FormatsCopy
- 4.15Visuals and Branding
- 4.16Value Proposition
- 4.174. Posting Frequency and Timing
- 4.18Platform Algorithms
- 4.19Audience Behavior
- 4.20Consistency
- 4.21Monitoring and Analytics
- 4.22Exercises
- 4.23Rest
- Social Media Platforms and Tools29
- 5.11. Facebook and Instagram for Business
- 5.2Facebook
- 5.3Instagram
- 5.42. Twitter and LinkedIn Strategies
- 5.5Twitter
- 5.6LinkedIn
- 5.73. Visual Platforms: Pinterest and TikTok
- 5.8Pinterest
- 5.9TikTok
- 5.104. Tools for Social Media Management and Analytics
- 5.11Social Media Management Tools
- 5.12Social Media Analytics Tools
- 5.135. Emerging Platforms and Niche Networks
- 5.14Clubhouse
- 5.15Reddit
- 5.166. Social Media Listening and Engagement
- 5.17Social Media Listening Tools
- 5.18Engagement Strategies
- 5.197. Video Content and Live Streaming
- 5.20YouTube
- 5.21Live Streaming Platforms
- 5.228. Influencer Collaborations and Partnerships
- 5.23Influencer Marketing
- 5.24Partnership Opportunities
- 5.259. Social Media Advertising and Budgeting
- 5.26Ad Campaigns
- 5.27Budgeting and ROI
- 5.28Exercises
- 5.29Rest
- Community Management and Engagement24
- 6.11. Building and Growing Online Communities
- 6.2Define Purpose and Values
- 6.3Create Engaging Content
- 6.4Facilitate Communication
- 6.5Promote Inclusivity and Diversity
- 6.6Provide Support and Resources
- 6.72. Handling Negative Feedback and Crisis Management
- 6.8Listen and Acknowledge
- 6.9Establish Guidelines and Policies
- 6.10Address Issues Promptly
- 6.11Communicate Transparently
- 6.12Learn and Improve
- 6.133. Engaging with Followers and Influencers
- 6.14Build Relationships
- 6.15Collaborate and Co-create
- 6.16Empower and Amplify Voices
- 6.17Leverage Advocacy and Ambassadorship
- 6.184. User-generated Content and Community Building
- 6.19Encourage Content Creation
- 6.20Highlight and Celebrate Contributions
- 6.21Create Opportunities for Participation
- 6.22Maintain Trust and Authenticity
- 6.23Exercises
- 6.24Rest
- Social Media Analytics and Performance Measurement27
- 7.11. Key Performance Indicators (KPIs) for Social Media
- 7.2Engagement Metrics
- 7.3Reach and Visibility Metrics
- 7.4Follower and Audience Growth
- 7.5Conversion and Sales Metrics
- 7.62. Tools for Tracking and Analyzing Social Media Metrics
- 7.7Facebook Insights
- 7.8Instagram Insights
- 7.9Twitter Analytics
- 7.10Google Analytics
- 7.11Sprout Social
- 7.12Hootsuite Analytics
- 7.133. Evaluating ROI and Campaign Effectiveness
- 7.14Cost Analysis
- 7.15Revenue Tracking
- 7.16ROI Formula
- 7.17Campaign Goals and Objectives
- 7.18Performance Analysis
- 7.19Feedback and Insights
- 7.204. Continuous Improvement and Optimization Strategies
- 7.21Regular Monitoring
- 7.22Benchmarking and Comparison
- 7.23Content Optimization
- 7.24Targeting and Personalization
- 7.25Campaign Refinement
- 7.26Stay Updated
- 7.27Exercises
- Legal and Ethical Considerations in Social Media15
- 8.11. Copyright and Intellectual Property Issues
- 8.2Protection of Original Content
- 8.3Respect for Intellectual Property Rights
- 8.4Fair Use and Attribution
- 8.52. Privacy and Data Protection Regulations
- 8.6Compliance with Data Protection Laws
- 8.7Transparency and Consent
- 8.8Security and Confidentiality
- 8.93. Ethical Practices and Disclosure Requirements
- 8.10Transparency and Authenticity
- 8.11Disclosure and Transparency Requirements
- 8.12Ethical Conduct and Integrity
- 8.134. Case Studies and Best Practices
- 8.145- Future Trends in Social Media
- 8.15Rest
- Content Creation and Curation18
- 9.11. Understanding Content Types: Text, Images, Videos, and Infographics
- 9.2Text Content
- 9.3Images and Graphics
- 9.4Videos and Multimedia
- 9.52. Content Calendar Planning and Management
- 9.6Content Strategy and Objectives
- 9.7Content Calendar Development
- 9.8Content Optimization and Updates
- 9.93. User Engagement through Interactive Content
- 9.10Interactive Content Formats
- 9.11User-generated Content and Participation
- 9.12Feedback, Comments, and Community Engagement
- 9.134. Tools and Techniques for Content Curation
- 9.14Content Discovery and Aggregation
- 9.15Content Curation and Organization
- 9.16Attribution, Credit, and Ethics
- 9.17Exercises
- 9.18Rest
- Influencer Marketing and Collaboration18
- 10.11. Identifying and Partnering with Influencers
- 10.2Audience Alignment and Relevance
- 10.3Influencer Research and Evaluation
- 10.4Relationship Building and Networking
- 10.52. Negotiating Contracts and Collaborations
- 10.6Partnership Agreements and Terms
- 10.7Content Guidelines and Approvals
- 10.8Performance Metrics and Deliverables
- 10.93. Measuring the Impact of Influencer Campaigns
- 10.10Performance Analytics and Insights
- 10.11Campaign Attribution and Contribution
- 10.12Feedback, Reviews, and Learnings
- 10.134. Ethical Considerations in Influencer Marketing
- 10.14Transparency and Disclosure
- 10.15Authenticity and Integrity
- 10.16Ethical Conduct and Responsibility
- 10.17Exercises
- 10.18Rest
- Paid Advertising and Promotion on Social Media25
- 11.11. Introduction to Social Media Advertising Platforms
- 11.2Major Platforms Overview
- 11.3Facebook Ads Manager
- 11.4Instagram Ads
- 11.5Twitter Ads
- 11.6LinkedIn Ads
- 11.7Pinterest Ads
- 11.8Snapchat Ads
- 11.9TikTok Ads
- 11.10Platform Specifics and Best Practices
- 11.11Integration with Organic Strategies
- 11.122. Targeting Options and Ad Formats
- 11.13Audience Segmentation and Targeting
- 11.14Ad Formats and Creative Options
- 11.15Call-to-Action (CTA) and Engagement Features
- 11.163. Budgeting and Bidding Strategies
- 11.17Budget Allocation and Planning
- 11.18Bidding Strategies and Optimization
- 11.19Ad Scheduling and Frequency Management
- 11.204. Monitoring and Optimizing Ad Performance
- 11.21Performance Tracking and Analytics
- 11.22Optimization Techniques and Best Practices
- 11.23Continuous Improvement and Iteration
- 11.24Exercises
- 11.25Rest
- Crisis Communication and Reputation Management4
- Social Media for Customer Service and Support17
- 13.11- Setting Up and Managing Social Customer Service Channels
- 13.2Channel Selection and Integration
- 13.3Customer Service Team and Training
- 13.4Response Protocols and Escalation Procedures
- 13.52. Best Practices for Handling Customer Inquiries and Complaints
- 13.6Active Listening and Engagement
- 13.7Timely and Transparent Communication
- 13.8Conflict Resolution and Customer Satisfaction
- 13.93. Using Social Media for Product Feedback and Improvement
- 13.10Feedback Collection and Analysis
- 13.11Product Development and Enhancement
- 13.12Communication and Collaboration
- 13.134. Integrating Social Media with Customer Relationship Management (CRM) Systems
- 13.14Data Integration and Management
- 13.15Customer Insights and Segmentation
- 13.16Automation and Optimization
- 13.17Exercises
- Global and Cultural Considerations in Social Media3
- Sales Enablement Tools17
- 15.11- Social Selling Techniques
- 15.21-1 Leveraging social media for direct selling
- 15.3Platform Selection
- 15.4Optimized Profiles
- 15.5Optimized Profiles
- 15.6Content Strategy
- 15.7Engagement
- 15.8Direct Messaging
- 15.9Case Studies
- 15.101-2 Integrating social selling into the overall sales strategy
- 15.11Alignment with Business Goals
- 15.12Cross-Channel Integration
- 15.13Data and Analytics
- 15.14Training and Education
- 15.15Adaptability
- 15.17Digital Marketing and Social Media30 Minutes10 Questions
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