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Sales
How to sell on Digital Marketing and Social Media?
How to sell on Digital Marketing and Social Media?
Curriculum
15 Sections
245 Lessons
10 Weeks
Expand all sections
Collapse all sections
Introduction to Digital Marketing:
2
1.1
Evolution of Marketing in the Digital Age
1.2
Key Concepts and Terminology
Website Optimization
21
2.1
1- Basics of Website Design and User Experience
2.2
Responsive Design
2.3
Intuitive Navigation
2.4
Page Load Speed
2.5
Clear Call-to-Action (CTA)
2.6
Readable Typography and Colors
2.7
Mobile Optimization
2.8
2- SEO Fundamentals
2.9
Keyword Research
2.10
On-Page SEO
2.11
Quality Content
2.12
Backlink Building
2.13
Site Structure
2.14
Local SEO
2.15
3- Conversion Rate Optimization (CRO)
2.16
A/B Testing
2.17
Optimized Forms
2.18
Clear Value Proposition
2.19
Trust Signals
2.20
Visual Hierarchy
2.21
Exit-Intent Popups
Introduction to Social Media
4
3.1
Definition and Evolution of Social Media
3.2
Importance and Impact of Social Media in Today’s World
3.3
Overview of Popular Social Media Platforms
3.4
Exercises
Social Media Strategy Development
23
4.1
1- Setting Clear Objectives and Goal
4.2
Brand Awareness
4.3
Audience Engagement
4.4
Lead Generation
4.5
Website Traffic
4.6
Sales and Revenue
4.7
2. Identifying Target Audience and Personas
4.8
Demographics
4.9
Psychographics
4.10
Challenges and Pain Points
4.11
Preferred Social Media Platforms
4.12
3. Content Planning and Creation
4.13
Content Themes and Topics
4.14
Content FormatsCopy
4.15
Visuals and Branding
4.16
Value Proposition
4.17
4. Posting Frequency and Timing
4.18
Platform Algorithms
4.19
Audience Behavior
4.20
Consistency
4.21
Monitoring and Analytics
4.22
Exercises
4.23
Rest
Social Media Platforms and Tools
29
5.1
1. Facebook and Instagram for Business
5.2
Facebook
5.3
Instagram
5.4
2. Twitter and LinkedIn Strategies
5.5
Twitter
5.6
LinkedIn
5.7
3. Visual Platforms: Pinterest and TikTok
5.8
Pinterest
5.9
TikTok
5.10
4. Tools for Social Media Management and Analytics
5.11
Social Media Management Tools
5.12
Social Media Analytics Tools
5.13
5. Emerging Platforms and Niche Networks
5.14
Clubhouse
5.15
Reddit
5.16
6. Social Media Listening and Engagement
5.17
Social Media Listening Tools
5.18
Engagement Strategies
5.19
7. Video Content and Live Streaming
5.20
YouTube
5.21
Live Streaming Platforms
5.22
8. Influencer Collaborations and Partnerships
5.23
Influencer Marketing
5.24
Partnership Opportunities
5.25
9. Social Media Advertising and Budgeting
5.26
Ad Campaigns
5.27
Budgeting and ROI
5.28
Exercises
5.29
Rest
Community Management and Engagement
24
6.1
1. Building and Growing Online Communities
6.2
Define Purpose and Values
6.3
Create Engaging Content
6.4
Facilitate Communication
6.5
Promote Inclusivity and Diversity
6.6
Provide Support and Resources
6.7
2. Handling Negative Feedback and Crisis Management
6.8
Listen and Acknowledge
6.9
Establish Guidelines and Policies
6.10
Address Issues Promptly
6.11
Communicate Transparently
6.12
Learn and Improve
6.13
3. Engaging with Followers and Influencers
6.14
Build Relationships
6.15
Collaborate and Co-create
6.16
Empower and Amplify Voices
6.17
Leverage Advocacy and Ambassadorship
6.18
4. User-generated Content and Community Building
6.19
Encourage Content Creation
6.20
Highlight and Celebrate Contributions
6.21
Create Opportunities for Participation
6.22
Maintain Trust and Authenticity
6.23
Exercises
6.24
Rest
Social Media Analytics and Performance Measurement
27
7.1
1. Key Performance Indicators (KPIs) for Social Media
7.2
Engagement Metrics
7.3
Reach and Visibility Metrics
7.4
Follower and Audience Growth
7.5
Conversion and Sales Metrics
7.6
2. Tools for Tracking and Analyzing Social Media Metrics
7.7
Facebook Insights
7.8
Instagram Insights
7.9
Twitter Analytics
7.10
Google Analytics
7.11
Sprout Social
7.12
Hootsuite Analytics
7.13
3. Evaluating ROI and Campaign Effectiveness
7.14
Cost Analysis
7.15
Revenue Tracking
7.16
ROI Formula
7.17
Campaign Goals and Objectives
7.18
Performance Analysis
7.19
Feedback and Insights
7.20
4. Continuous Improvement and Optimization Strategies
7.21
Regular Monitoring
7.22
Benchmarking and Comparison
7.23
Content Optimization
7.24
Targeting and Personalization
7.25
Campaign Refinement
7.26
Stay Updated
7.27
Exercises
Legal and Ethical Considerations in Social Media
15
8.1
1. Copyright and Intellectual Property Issues
8.2
Protection of Original Content
8.3
Respect for Intellectual Property Rights
8.4
Fair Use and Attribution
8.5
2. Privacy and Data Protection Regulations
8.6
Compliance with Data Protection Laws
8.7
Transparency and Consent
8.8
Security and Confidentiality
8.9
3. Ethical Practices and Disclosure Requirements
8.10
Transparency and Authenticity
8.11
Disclosure and Transparency Requirements
8.12
Ethical Conduct and Integrity
8.13
4. Case Studies and Best Practices
8.14
5- Future Trends in Social Media
8.15
Rest
Content Creation and Curation
18
9.1
1. Understanding Content Types: Text, Images, Videos, and Infographics
9.2
Text Content
9.3
Images and Graphics
9.4
Videos and Multimedia
9.5
2. Content Calendar Planning and Management
9.6
Content Strategy and Objectives
9.7
Content Calendar Development
9.8
Content Optimization and Updates
9.9
3. User Engagement through Interactive Content
9.10
Interactive Content Formats
9.11
User-generated Content and Participation
9.12
Feedback, Comments, and Community Engagement
9.13
4. Tools and Techniques for Content Curation
9.14
Content Discovery and Aggregation
9.15
Content Curation and Organization
9.16
Attribution, Credit, and Ethics
9.17
Exercises
9.18
Rest
Influencer Marketing and Collaboration
18
10.1
1. Identifying and Partnering with Influencers
10.2
Audience Alignment and Relevance
10.3
Influencer Research and Evaluation
10.4
Relationship Building and Networking
10.5
2. Negotiating Contracts and Collaborations
10.6
Partnership Agreements and Terms
10.7
Content Guidelines and Approvals
10.8
Performance Metrics and Deliverables
10.9
3. Measuring the Impact of Influencer Campaigns
10.10
Performance Analytics and Insights
10.11
Campaign Attribution and Contribution
10.12
Feedback, Reviews, and Learnings
10.13
4. Ethical Considerations in Influencer Marketing
10.14
Transparency and Disclosure
10.15
Authenticity and Integrity
10.16
Ethical Conduct and Responsibility
10.17
Exercises
10.18
Rest
Paid Advertising and Promotion on Social Media
25
11.1
1. Introduction to Social Media Advertising Platforms
11.2
Major Platforms Overview
11.3
Facebook Ads Manager
11.4
Instagram Ads
11.5
Twitter Ads
11.6
LinkedIn Ads
11.7
Pinterest Ads
11.8
Snapchat Ads
11.9
TikTok Ads
11.10
Platform Specifics and Best Practices
11.11
Integration with Organic Strategies
11.12
2. Targeting Options and Ad Formats
11.13
Audience Segmentation and Targeting
11.14
Ad Formats and Creative Options
11.15
Call-to-Action (CTA) and Engagement Features
11.16
3. Budgeting and Bidding Strategies
11.17
Budget Allocation and Planning
11.18
Bidding Strategies and Optimization
11.19
Ad Scheduling and Frequency Management
11.20
4. Monitoring and Optimizing Ad Performance
11.21
Performance Tracking and Analytics
11.22
Optimization Techniques and Best Practices
11.23
Continuous Improvement and Iteration
11.24
Exercises
11.25
Rest
Crisis Communication and Reputation Management
4
12.1
Identifying Potential Risks and Threats
12.2
Developing a Crisis Communication Plan
12.3
Responding to Negative Publicity and Controversies
12.4
Rebuilding Trust and Managing Online Reputation
Social Media for Customer Service and Support
17
13.1
1- Setting Up and Managing Social Customer Service Channels
13.2
Channel Selection and Integration
13.3
Customer Service Team and Training
13.4
Response Protocols and Escalation Procedures
13.5
2. Best Practices for Handling Customer Inquiries and Complaints
13.6
Active Listening and Engagement
13.7
Timely and Transparent Communication
13.8
Conflict Resolution and Customer Satisfaction
13.9
3. Using Social Media for Product Feedback and Improvement
13.10
Feedback Collection and Analysis
13.11
Product Development and Enhancement
13.12
Communication and Collaboration
13.13
4. Integrating Social Media with Customer Relationship Management (CRM) Systems
13.14
Data Integration and Management
13.15
Customer Insights and Segmentation
13.16
Automation and Optimization
13.17
Exercises
Global and Cultural Considerations in Social Media
3
14.1
Understanding Cultural Differences and Etiquette
14.2
Adapting Content and Strategies for International Markets
14.3
Localizing Campaigns and Engaging Global Audiences
Sales Enablement Tools
17
15.1
1- Social Selling Techniques
15.2
1-1 Leveraging social media for direct selling
15.3
Platform Selection
15.4
Optimized Profiles
15.5
Optimized Profiles
15.6
Content Strategy
15.7
Engagement
15.8
Direct Messaging
15.9
Case Studies
15.10
1-2 Integrating social selling into the overall sales strategy
15.11
Alignment with Business Goals
15.12
Cross-Channel Integration
15.13
Data and Analytics
15.14
Training and Education
15.15
Adaptability
15.17
Digital Marketing and Social Media
30 Minutes
10 Questions
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