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Marketing
How to manage Marketing Communication?
How to manage Marketing Communication?
Curriculum
20 Sections
109 Lessons
10 Weeks
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Fundamental Of Marketing
9
1.0
Introduction
1.1
Understanding Customer Needs
1.2
Market Segmentation, Targeting, and Positioning (STP)
1.3
The Marketing Mix 7Ps
1.4
Value Creation and Delivery
1.5
Branding and Communication
1.6
Digital Transformation in Marketing
1.7
Customer Relationship Management (CRM)
1.8
Performance Measurement
Foundations of Marketing Communications
4
2.1
Introduction to Marketing Communications
2.2
Evolution of Marketing Communication
2.3
Importance in Contemporary Business
2.4
Fundamental Concepts
Customer Communications Theory
5
3.0
Introduction to Communications Theory
3.1
Communications Models
3.2
Future Communications Models
3.3
Relevance of Communications Theory in Marketing Communications:
3.4
Application of Communication Models in
Understanding Customer Psychology and Buyer Behavior
6
4.0
Introduction to Understanding Customer Buying Behavior
4.1
Models of Buyer Behavior
4.2
Behavioral Economics: Principles in Marketing
4.3
The Intervening Psychological Variables
4.4
Impact on Behavior: How Psychological Variables Influence the Decision-Making Process:
4.5
Rest
Integrated Marketing Communication (IMC)
9
5.0
IMC Framework
5.1
Principles of Integration
5.2
Coordinating Various Communication Channels
5.3
Achieving Consistency in Messaging
5.4
Strategic Planning in IMC
5.5
Case Studies
5.6
Rest
5.7
Exam
5.8
Contact From
Understanding the Target Audience
6
6.0
Market Segmentation
6.1
Importance of Audience Personas
6.2
Consumer Behavior Analysis
6.3
Additional Points on Consumer Behavior Analysis
6.4
Case Studies
6.4
Rest
Message Development
6
7.0
Message Hierarchy and Structure
7.1
Emotional and Rational Appeals
7.2
Crafting Persuasive Content
7.3
Consistency Across Channels
7.4
Case Studies
7.4
Rest
Communication Channels
5
8.0
Traditional Channels
8.1
Digital Channels
8.2
Emerging Trends in Communication Channels
8.3
Case Studies
8.4
Rest
Media Buying and Planning
3
9.0
Media Planning Strategies
9.1
Negotiation and Buying
9.2
Case Studies
Creative Development
5
10.0
Visual Communication Principles
10.1
Branding through Visuals
10.2
Copywriting
10.3
Case Studies
10.4
Rest
Public Relations (PR)
2
11.0
PR Strategies
11.1
Events and Sponsorships
Measurement and Analytics
8
12.0
1- Key Performance Indicators (KPIs)
12.1
Setting Measurable Objectives
12.2
Metrics for Different Communication Channels
12.3
2- Data Analysis for Decision Making
12.4
Utilizing Analytics Tools
12.5
Interpreting Data to Refine Strategies
12.6
Case Studies
12.6
Rest
Budget Management
9
13.0
Define Objectives
13.1
Allocate Budgets
13.2
Monitor Performance
13.3
Adjust Spending
13.4
Optimize Campaigns
13.5
Control Costs
13.6
Evaluate ROI
13.7
Case Studies
13.8
Rest
Campaign Evaluation and Adaptation
6
14.0
Post-Campaign Analysis
14.1
Feedback Mechanisms
14.2
Adapting Strategies to Market Changes
14.3
Iterative Improvement
14.4
Case Studies
14.4
Rest
The Marketing Communications Plan
3
15.0
Outline Marketing Communications Plan: The SOSTAC® Planning System
15.1
Practical Application through Case Studies:
15.2
Rest
Branding in Marketing Communications
7
16.0
Introduction to Branding
16.1
Brand Components
16.2
The Branding Process
16.3
Implementation and Management Strategies:
16.4
Brand Summary and Challenges Ahead
16.5
Strategic Positioning: Strategies for Positioning Brands within the Market
16.6
Rest
Customer Relationship Management (CRM) in Marketing Communications
6
17.1
Introduction to CRM
17.2
CRM Components Required
17.3
Integration: Aligning CRM Components with Marketing Communication Objectives
17.4
CRM Creation and Maintenance
17.5
Best Practices for Successful CRM Implementation
17.6
CRM Summary and Challenges
Marketing Communications Research
4
18.0
Introduction to Market Research
18.1
Types of Research
18.2
The Market Research Process
18.3
Rest
Marketing Communications Agencies
4
19.0
Agency Types
19.1
Agency Structure
19.2
Agency Remuneration
19.3
Agency Relationships – Selection and Retention
International Marketing Communications
3
20.0
The Globalization of Markets
20.1
International Difficulties
20.2
Marketing Communication
30 Minutes
10 Questions
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