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Marketing
How to become a Marketing Manager?
How to become a Marketing Manager?
Curriculum
9 Sections
112 Lessons
10 Weeks
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Fundamental of Management and Planning
10
1.1
Introduction to Management
1.2
Planning
1.3
Organizing
1.4
Leading
1.5
Controlling
1.6
Decision-Making
1.7
Staffing
1.8
Coordination
1.9
Integrating Management Functions
1.10
Future Trends in Management
Introduction of Marketing Management
4
2.1
Definition and Scope of Marketing Management
2.2
Importance of Marketing in Business
2.3
Evolution of Marketing Concepts
2.4
Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process and Physical Evidence
Market Analysis and Research
5
3.1
Understanding Market Segmentation
3.2
Conducting Market Research
3.3
Analyzing Consumer Behavior
3.4
Competitor Analysis
3.5
SWOT Analysis
Strategic Management
29
4.1
Introduction to Strategic Marketing Planning
4.2
The Strategic Planning Process
4.3
Situational Analysis
4.4
Case Study: SWOT Analysis of Coca-Cola
4.5
Setting Marketing Objectives
4.6
Setting Marketing Objectives
4.7
Developing Marketing Strategies
4.8
Implementing the Plan
4.9
Monitoring and Evaluation
4.10
Common Mistakes in Marketing
4.11
Successful Strategic Marketing Planning
4.12
Pitfalls to Avoid in Strategic Marketing Planning
4.13
Emerging Trends in Strategic Marketing Planning
4.14
Strategic Marketing Planning Tools
4.15
PESTEL Analysis
4.16
BCG Matrix Analysis
4.17
Porter’s Five Forces Analysis
4.18
Ansoff Matrix Analysis
4.19
Marketing Mix 7Ps Analysis
4.20
How to do Customer Segmentation and Targeting?
4.21
What Dashboard I need for Marketing Management?
4.22
How to Demonstrate a Scenario for Marketing Planning?
4.23
How to deal with Value Proposition Canvas?
4.24
How to deal with Value Proposition Canvas?
4.25
Marketing plan for a dairy products business
4.26
Business Goals Achievement
4.27
Rest
4.28
Case Study_MMA_SM
4.29
Answer_MMA_SM
Product Management
21
5.1
Introduction to Product Management
5.2
Responsibilities of a Product Manager
5.3
Product Lifecycle Management
5.4
Product Lifecycle Management
5.5
Product lifecycle Mamangement
5.6
Market Research for Product Development
5.7
Defining Product Objectives and Goals
5.8
Creating a Product Roadmap
5.9
Cross-Functional Collaboration in Product Management
5.10
Product Launch Strategies
5.11
Product Positioning and Differentiation
5.12
Product Portfolio Management
5.13
Pricing Strategies in Product Management
5.14
Pricing Strategies in Product Management
5.15
Case Study – Successful Product Management
5.16
Common Pitfalls in Product Management
5.17
Emerging Trends in Product Management
5.18
Tools for Product Management
5.19
Rest
5.20
Case Study_MMA_P
5.21
Answers_MMA_P
Integrated Marketing Communication (IMC) Mastery
14
6.1
Introduction to Integrated Marketing Communication (IMC)
6.2
The Marketing Communication MixAd
6.3
Creating a Unified Brand Message
6.4
Consumer Behavior and Market Segmentation
6.5
Media Planning and Buying
6.6
Digital and Social Media Integration
6.7
Public Relations and Reputation Management
6.8
Evaluating IMC Effectiveness
6.9
Cross-Cultural and Global IMC
6.10
Legal and Ethical Aspects of IMC
6.11
Emerging Trends in IMC
6.12
Rest
6.13
Case Study
6.14
Answer
Mastering Pricing Strategies for Business Success
13
7.1
Pricing strategies
7.2
Setting the Right Price
7.3
Types of Pricing Strategies
7.4
Psychological Aspects of Pricing
7.5
Pricing for Different Markets
7.6
Dynamic Pricing Strategies
7.7
Pricing and Branding
7.8
Promotions and Discounts
7.9
Legal and Ethical Considerations in Pricing
7.10
Pricing Optimization
7.11
Rest
7.12
Case Study
7.13
Answer
Mastering Distribution and Channel Management
15
8.1
Introduction to Distribution and Channel Management
8.2
Types of Distribution Channels
8.3
Channel Design and Structure
8.4
Channel Partners and Relationships
8.5
Channel Performance Metrics
8.6
Technology in Distribution and Channel Management
8.7
Global Distribution Challenges
8.8
E-commerce and Omnichannel Distribution
8.9
Inventory Management in Distribution
8.10
Risk Management in Distribution
8.11
Regulatory Compliance in Distribution
8.12
Case Studies and Practical Applications
8.13
Rest
8.14
Case Study
8.15
Answer
KPIs Marketing Management
1
9.1
KPIs Setting
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