What I learn from this course?
This course is for honing skills that are fundamental to making informed business decisions. Learn to design and conduct research studies, gaining insights into consumer preferences, market trends, and competitive landscapes. Acquire proficiency in data analysis tools and techniques to extract meaningful information, enabling strategic and data-driven marketing initiatives. By mastering marketing research, you’ll enhance your ability to identify opportunities, mitigate risks, and contribute to the overall success of marketing campaigns and business strategies.
* To find out the content of the course, click on “Curriculum” above.
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Curriculum
- 10 Sections
- 103 Lessons
- 10 Weeks
- Fundamental of Marketing9
- 1.1Introduction
- 1.2Understanding Customer Needs
- 1.3Market Segmentation, Targeting, and Positioning (STP)
- 1.4The Marketing Mix (4Ps and 7Ps)
- 1.5Value Creation and Delivery
- 1.6Branding and Communication
- 1.7Digital Transformation in Marketing
- 1.8Customer Relationship Management (CRM)
- 1.9Performance Measurement
- How To Conduct a Marketing Research?Conducting marketing research involves a systematic process to gather, analyze, and interpret information to support decision-making in marketing strategies. Here's a step-by-step guide on how to conduct marketing research:24
- 2.1Define the Objectives
- 2.2Develop a Research Plan
- 2.3Choose the Research Methodology
- 2.4Data Collection Methods
- 2.5Select Data Collection Techniques
- 2.6Develop Research Instruments
- 2.7Sampling Strategy
- 2.8More about Sampling
- 2.9Data Collection
- 2.10Data Analysis
- 2.11Strenth
- 2.12Rest
- 2.13Quantitative Research
- 2.14Qualitative Research
- 2.15Draw Conclusions
- 2.16Prepare a Research Report
- 2.17Recommendations
- 2.18Ethical Considerations
- 2.19Iterative Process
- 2.20Tips
- 2.21Tools and Technologies
- 2.22Consider Professional Assistance
- 2.23Case of Nokia
- 2.24Rest
- Decoding Consumer Behavior for Marketers10
- 3.1Consumer Behavior
- 3.2Psychological Factors in Consumer Behavior
- 3.3Sociocultural Influences on Consumer Behavior
- 3.4Individual Differences and Decision-Making Styles
- 3.5Consumer Perception and Decision-Making Models
- 3.6Brand Loyalty and Post-Purchase Behavior
- 3.7Cultural Trends and Emerging Consumer Behaviors
- 3.8Ethical Considerations in Consumer Behavior
- 3.9Case
- 3.10Detailed Scientific Researches
- Mastering Market Segmentation Strategies9
- Competitive Analysis Course16
- 5.1Introduction to Competitive Analysis
- 5.2Competitive Analysis in Marketing Research
- 5.3Identifying Competitors
- 5.4Identifying Competitors in Marketing Reseach
- 5.5SWOT Analysis
- 5.6Competitor Benchmarking
- 5.7Competitor Benchmarking in Marketing Research
- 5.8Strategic Positioning
- 5.9Strategic Positioning in Marketing Research
- 5.10Competitor Response Strategies
- 5.11Competitor Response Strategies in Marketing Research
- 5.12Market Trends and Industry Analysis
- 5.13Ethical Considerations in Competitive Analysis
- 5.14Case
- 5.15Detailed Scientific Research
- 5.16Rest
- Product Development and Improvement Course13
- 6.1Introduction to Product Development
- 6.2Customer-Centric Design Thinking
- 6.3Collecting Customer Feedback
- 6.4Usability Studies and Prototyping
- 6.5Iterative Development Process
- 6.6Cross-Functional Collaboration
- 6.7Agile Development Methodologies
- 6.8Implementing Continuous Improvement Strategies
- 6.9Market Testing and Launch Strategies
- 6.10Ethical Considerations in Product Development
- 6.11Case
- 6.12Detailed Scientific Research
- 6.13Rest
- Brand Perception Course5
- Pricing Strategies Course6
- Distribution Channels Course6
- Advertising and Promotion Effectiveness Course6
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