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Marketing
How to become a Marketing Researcher?
How to become a Marketing Researcher?
Curriculum
10 Sections
103 Lessons
10 Weeks
Expand all sections
Collapse all sections
Fundamental of Marketing
9
1.1
Introduction
1.2
Understanding Customer Needs
1.3
Market Segmentation, Targeting, and Positioning (STP)
1.4
The Marketing Mix (4Ps and 7Ps)
1.5
Value Creation and Delivery
1.6
Branding and Communication
1.7
Digital Transformation in Marketing
1.8
Customer Relationship Management (CRM)
1.9
Performance Measurement
How To Conduct a Marketing Research?
Conducting marketing research involves a systematic process to gather, analyze, and interpret information to support decision-making in marketing strategies. Here's a step-by-step guide on how to conduct marketing research:
24
2.1
Define the Objectives
2.2
Develop a Research Plan
2.3
Choose the Research Methodology
2.4
Data Collection Methods
2.5
Select Data Collection Techniques
2.6
Develop Research Instruments
2.7
Sampling Strategy
2.8
More about Sampling
2.9
Data Collection
2.10
Data Analysis
2.11
Strenth
2.12
Rest
2.13
Quantitative Research
2.14
Qualitative Research
2.15
Draw Conclusions
2.16
Prepare a Research Report
2.17
Recommendations
2.18
Ethical Considerations
2.19
Iterative Process
2.20
Tips
2.21
Tools and Technologies
2.22
Consider Professional Assistance
2.23
Case of Nokia
2.24
Rest
Decoding Consumer Behavior for Marketers
10
3.1
Consumer Behavior
3.2
Psychological Factors in Consumer Behavior
3.3
Sociocultural Influences on Consumer Behavior
3.4
Individual Differences and Decision-Making Styles
3.5
Consumer Perception and Decision-Making Models
3.6
Brand Loyalty and Post-Purchase Behavior
3.7
Cultural Trends and Emerging Consumer Behaviors
3.8
Ethical Considerations in Consumer Behavior
3.9
Case
3.10
Detailed Scientific Researches
Mastering Market Segmentation Strategies
9
4.1
Introduction to Market Segmentation
4.2
Types of Market Segmentation
4.3
Market Research Techniques for Segmentation
4.4
Segmentation Criteria and Targeting
4.5
Positioning and Differentiation
4.6
Marketing Mix for Segments
4.7
Case
4.8
Detailed Scientific Research
4.9
Rest
Competitive Analysis Course
16
5.1
Introduction to Competitive Analysis
5.2
Competitive Analysis in Marketing Research
5.3
Identifying Competitors
5.4
Identifying Competitors in Marketing Reseach
5.5
SWOT Analysis
5.6
Competitor Benchmarking
5.7
Competitor Benchmarking in Marketing Research
5.8
Strategic Positioning
5.9
Strategic Positioning in Marketing Research
5.10
Competitor Response Strategies
5.11
Competitor Response Strategies in Marketing Research
5.12
Market Trends and Industry Analysis
5.13
Ethical Considerations in Competitive Analysis
5.14
Case
5.15
Detailed Scientific Research
5.16
Rest
Product Development and Improvement Course
13
6.1
Introduction to Product Development
6.2
Customer-Centric Design Thinking
6.3
Collecting Customer Feedback
6.4
Usability Studies and Prototyping
6.5
Iterative Development Process
6.6
Cross-Functional Collaboration
6.7
Agile Development Methodologies
6.8
Implementing Continuous Improvement Strategies
6.9
Market Testing and Launch Strategies
6.10
Ethical Considerations in Product Development
6.11
Case
6.12
Detailed Scientific Research
6.13
Rest
Brand Perception Course
5
7.1
Brand Positioning
7.2
Brand Messaging
7.3
Brand Communication Strategies
7.4
Detailed Scientific Research
7.5
Case
Pricing Strategies Course
6
8.1
Cost-Based Pricing
8.2
Value-Based Pricing
8.3
Competitor-Based Pricing
8.4
Dynamic Pricing
8.5
Detailed Scientific Research
8.6
Case
Distribution Channels Course
6
9.1
Direct vs. Indirect Distribution
9.2
Retail vs. E-commerce
9.3
Channel Optimization
9.4
Case
9.5
Rest
9.6
Detailed Scientific Research
Advertising and Promotion Effectiveness Course
6
10.1
Brand Awareness Metrics
10.2
Customer Acquisition Metrics
10.3
Sales Impact Analysis
10.4
Case
10.5
Detailed Scientific Research
10.6
Marketing Research
30 Minutes
10 Questions
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