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Marketing
How to Manage Social Media?
How to Manage Social Media?
Curriculum
13 Sections
208 Lessons
10 Weeks
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Introduction to Social Media
4
1.1
Definition and Evolution of Social Media
1.2
Importance and Impact of Social Media in Today’s World
1.3
Overview of Popular Social Media Platforms
1.4
Exercises
Social Media Platforms and Tools
29
2.1
1. Facebook and Instagram for Business
2.2
Facebook
2.3
Instagram
2.4
2. Twitter and LinkedIn Strategies
2.5
Twitter
2.6
LinkedIn
2.7
3. Visual Platforms: Pinterest and TikTok
2.8
Pinterest
2.9
TikTok
2.10
4. Tools for Social Media Management and Analytics
2.11
Social Media Management Tools
2.12
Social Media Analytics Tools
2.13
5. Emerging Platforms and Niche Networks
2.14
Clubhouse
2.15
Reddit
2.16
6. Social Media Listening and Engagement
2.17
Social Media Listening Tools
2.18
Engagement Strategies
2.19
7. Video Content and Live Streaming
2.20
YouTube
2.21
Live Streaming Platforms
2.22
8. Influencer Collaborations and Partnerships
2.23
Influencer Marketing
2.24
Partnership Opportunities
2.25
9. Social Media Advertising and Budgeting
2.26
Ad Campaigns
2.27
Budgeting and ROI
2.28
Exercises
2.29
Rest
Community Management and Engagement
24
3.1
1. Building and Growing Online Communities
3.2
Define Purpose and Values
3.3
Create Engaging Content
3.4
Facilitate Communication
3.5
Promote Inclusivity and Diversity
3.6
Provide Support and Resources
3.7
2. Handling Negative Feedback and Crisis Management
3.8
Listen and Acknowledge
3.9
Establish Guidelines and Policies
3.10
Address Issues Promptly
3.11
Communicate Transparently
3.12
Learn and Improve
3.13
3. Engaging with Followers and Influencers
3.14
Build Relationships
3.15
Collaborate and Co-create
3.16
Empower and Amplify Voices
3.17
Leverage Advocacy and Ambassadorship
3.18
4. User-generated Content and Community Building
3.19
Encourage Content Creation
3.20
Highlight and Celebrate Contributions
3.21
Create Opportunities for Participation
3.22
Maintain Trust and Authenticity
3.23
Exercises
3.24
Rest
Social Media Analytics and Performance Measurement
27
4.1
1. Key Performance Indicators (KPIs) for Social Media
4.2
Engagement Metrics
4.3
Reach and Visibility Metrics
4.4
Follower and Audience Growth
4.5
Conversion and Sales Metrics
4.6
2. Tools for Tracking and Analyzing Social Media Metrics
4.7
Facebook Insights
4.8
Instagram Insights
4.9
Twitter Analytics
4.10
Google Analytics
4.11
Sprout Social
4.12
Hootsuite Analytics
4.13
3. Evaluating ROI and Campaign Effectiveness
4.14
Cost Analysis
4.15
Revenue Tracking
4.16
ROI Formula
4.17
Campaign Goals and Objectives
4.18
Performance Analysis
4.19
Feedback and Insights
4.20
4. Continuous Improvement and Optimization Strategies
4.21
Regular Monitoring
4.22
Benchmarking and Comparison
4.23
Content Optimization
4.24
Targeting and Personalization
4.25
Campaign Refinement
4.26
Stay Updated
4.27
Exercises
Legal and Ethical Considerations in Social Media
15
5.1
1. Copyright and Intellectual Property Issues
5.2
Protection of Original Content
5.3
Respect for Intellectual Property Rights
5.4
Fair Use and Attribution
5.5
2. Privacy and Data Protection Regulations
5.6
Compliance with Data Protection Laws
5.7
Transparency and Consent
5.8
Security and Confidentiality
5.9
3. Ethical Practices and Disclosure Requirements
5.10
Transparency and Authenticity:
5.11
Disclosure and Transparency Requirements:
5.12
Ethical Conduct and Integrity:
5.13
4. Case Studies and Best Practices
5.14
5- Future Trends in Social Media
5.15
Rest
Future Trends in Social Media
1
6.1
Explanation
Content Creation and Curation
18
7.1
1. Understanding Content Types: Text, Images, Videos, and Infographics
7.2
Text Content
7.3
Images and Graphics
7.4
Videos and Multimedia
7.5
2. Content Calendar Planning and Management
7.6
Content Strategy and Objectives
7.7
Content Calendar Development
7.8
Content Optimization and Updates
7.9
3. User Engagement through Interactive Content
7.10
Interactive Content Formats
7.11
User-generated Content and Participation
7.12
Feedback, Comments, and Community Engagement
7.13
4. Tools and Techniques for Content Curation
7.14
Content Discovery and Aggregation:
7.15
Content Curation and Organization:
7.16
Attribution, Credit, and Ethics:
7.17
Exercises
7.18
Rest
Influencer Marketing and Collaboration
18
8.1
1. Identifying and Partnering with Influencers
8.2
Audience Alignment and Relevance
8.3
Influencer Research and Evaluation
8.4
Relationship Building and Networking:
8.5
2. Negotiating Contracts and Collaborations
8.6
Partnership Agreements and Terms
8.7
Content Guidelines and Approvals
8.8
Performance Metrics and Deliverables
8.9
3. Measuring the Impact of Influencer Campaigns
8.10
Performance Analytics and Insights
8.11
Campaign Attribution and Contribution
8.12
Feedback, Reviews, and Learnings
8.13
4. Ethical Considerations in Influencer Marketing
8.14
Transparency and Disclosure
8.15
Authenticity and Integrity
8.16
Ethical Conduct and Responsibility
8.17
Exercises
8.18
Rest
Paid Advertising and Promotion on Social Media
25
9.1
1. Introduction to Social Media Advertising Platforms
9.2
Major Platforms Overview
9.3
Facebook Ads Manager
9.4
Instagram Ads
9.5
Twitter Ads
9.6
LinkedIn Ads
9.7
Pinterest Ads
9.8
Snapchat Ads
9.9
TikTok Ads
9.10
Platform Specifics and Best Practices
9.11
Integration with Organic Strategies
9.12
2. Targeting Options and Ad Formats
9.13
Audience Segmentation and Targeting
9.14
Ad Formats and Creative Options
9.15
Call-to-Action (CTA) and Engagement Features
9.16
3. Budgeting and Bidding Strategies
9.17
Budget Allocation and Planning
9.18
Bidding Strategies and Optimization
9.19
Ad Scheduling and Frequency Management
9.20
4. Monitoring and Optimizing Ad Performance
9.21
Performance Tracking and Analytics
9.22
Optimization Techniques and Best Practices
9.23
Continuous Improvement and Iteration
9.24
Exercises
9.25
Rest
Crisis Communication and Reputation Management
4
10.1
Identifying Potential Risks and Threats
10.2
Developing a Crisis Communication Plan
10.3
Responding to Negative Publicity and Controversies
10.4
Rebuilding Trust and Managing Online Reputation
Social Media for Customer Service and Support
17
11.1
1- Setting Up and Managing Social Customer Service Channels
11.2
Channel Selection and Integration:
11.3
Customer Service Team and Training
11.4
Response Protocols and Escalation Procedures
11.5
2. Best Practices for Handling Customer Inquiries and Complaints
11.6
Active Listening and Engagement
11.7
Timely and Transparent Communication
11.8
Conflict Resolution and Customer Satisfaction
11.9
3. Using Social Media for Product Feedback and Improvement
11.10
Feedback Collection and Analysis
11.11
Product Development and Enhancement
11.12
Communication and Collaboration
11.13
4. Integrating Social Media with Customer Relationship Management (CRM) Systems
11.14
Data Integration and Management:
11.15
Customer Insights and Segmentation:
11.16
Automation and Optimization:
11.17
Exercises
Social Media Strategy Development
23
12.1
1- Setting Clear Objectives and Goals
12.2
Brand Awareness
12.3
Audience Engagement
12.4
Lead Generation
12.5
Website Traffic
12.6
Sales and Revenue
12.7
2. Identifying Target Audience and Personas
12.8
Demographics
12.9
Psychographics
12.10
Challenges and Pain Points
12.11
Preferred Social Media Platforms
12.12
3. Content Planning and Creation
12.13
Content Themes and Topics
12.14
Content Formats
12.15
Visuals and Branding
12.16
Value Proposition
12.17
4. Posting Frequency and Timing
12.18
Platform Algorithms
12.19
Audience Behavior
12.20
Consistency
12.21
Monitoring and Analytics
12.22
Exercises
12.23
Rest
Global and Cultural Considerations in Social Media
4
13.1
Understanding Cultural Differences and Etiquette
13.2
Adapting Content and Strategies for International Markets
13.3
Localizing Campaigns and Engaging Global Audiences
13.4
Social Media
30 Minutes
10 Questions
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