Social media refers to online platforms and websites that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms allow individuals and organizations to interact and connect with each other, fostering communication, collaboration, and community building.
The evolution of social media can be traced back to the early days of the internet with the advent of platforms like Six Degrees, which allowed users to create profiles and connect with others. However, the landscape of social media truly transformed with the emergence of platforms such as Friendster, MySpace, and eventually Facebook, which introduced new features and functionalities that revolutionized online communication.
Over the years, social media has evolved from simple networking sites to diverse platforms encompassing a wide range of functionalities, including photo and video sharing, instant messaging, live streaming, and more. This evolution has been driven by advancements in technology, changes in user behavior, and the increasing integration of social media into various aspects of daily life.