What I learn from this course?
You learned the importance of aligning organizational strategy with structure, leadership, and resource allocation for effective implementation. You gained insight into the significance of continuous evaluation through tools like the balanced scorecard and key performance indicators to monitor progress and make informed decisions. Additionally, you discovered the necessity of fostering adaptability and flexibility in strategy to respond to dynamic market conditions and ensure long-term success. Overall, this course provided you with valuable knowledge and practical skills to drive strategic initiatives and enhance organizational performance
* To find out the content of the course, click on “Curriculum” above.
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Curriculum
- 10 Sections
- 331 Lessons
- 10 Weeks
- Introduction to Strategic Management27
- 1.11- Definition and Importance of Strategic Management
- 1.2Definition of Strategic Management
- 1.3Importance of Strategic Management:
- 1.42- Evolution of Strategic Management
- 1.5Early Concepts of Strategic Planning
- 1.6Modern Approaches to Strategic Management
- 1.7Shift towards Strategic Management
- 1.8Current Trends and Future Directions
- 1.93- Strategic Management Process
- 1.10Environmental Analysis
- 1.11Strategy Formulation
- 1.12Strategy Implementation
- 1.13Strategy Evaluation
- 1.14Importance of the Strategic Management Process
- 1.154- Levels of Strategy (Corporate, Business, Functional)
- 1.16Corporate Level Strategy
- 1.17Business Level Strategy
- 1.18Functional Level Strategy
- 1.19Importance of Aligning Strategies
- 1.205- Role of Strategic Management in Organizational Success
- 1.21Anticipation and Adaptation
- 1.22Capitalizing on Opportunities
- 1.23Risk Mitigation
- 1.24Efficient Resource Allocation
- 1.25Achieving Competitive Advantage
- 1.26Case Studies
- 1.27Rest
- External Analysis53
- 2.01- Industry Analysis
- 2.1Market Size and Growth
- 2.2Key Players and Market Share
- 2.3Competitive Analysis
- 2.4Regulatory Environment
- 2.5Technological Trends
- 2.6Supply Chain Analysis
- 2.7Consumer Behavior and Preferences
- 2.8Economic Factors
- 2.92- Porter’s Five Forces Framework
- 2.10Threat of New Entrants
- 2.11Bargaining Power of Buyers
- 2.12Bargaining Power of Suppliers
- 2.13Threat of Substitute Products or Services
- 2.14Rivalry Among Existing Competitors
- 2.153- Industry Life Cycle
- 2.16Introduction Stage
- 2.17Growth Stage
- 2.18Maturity Stage
- 2.19Decline Stage
- 2.204- Competitive Analysis
- 2.21Identifying Competitors
- 2.22Evaluating Strengths and Weaknesses
- 2.23Analyzing Strategies
- 2.24Market Share and Positioning
- 2.25Capabilities and Resources
- 2.26SWOT Analysis
- 2.275- Competitor Identification and Analysis
- 2.28Direct and Indirect Competitors
- 2.29Thorough Analysis
- 2.30SWOT Analysis
- 2.31Continuous Monitoring
- 2.326- Competitive Advantage
- 2.33Unique Strengths and Capabilities
- 2.34Cost Leadership
- 2.35Differentiation
- 2.36Focus Strategies
- 2.37Sustainable Competitive Advantage
- 2.38Dynamic Nature
- 2.397- Environmental Scanning
- 2.40Monitoring the External Environment
- 2.41Opportunities and Threats
- 2.42Factors Considered
- 2.43Continuous Process
- 2.448- PESTEL Analysis
- 2.45Political Factors
- 2.46Economic Factors
- 2.47Social Factors
- 2.48Technological Factors
- 2.49Environmental Factors
- 2.50Legal Factors
- 2.51Case Studies
- 2.51Rest
- Internal Analysis27
- 3.01- Resource-Based View (RBV)
- 3.1Valuable Resources
- 3.2Rare Resources
- 3.3Inimitable Resources
- 3.4Non-Substitutable Resources
- 3.5Tangible Resources
- 3.62- Core Competencies and Capabilities
- 3.7Core Competencies
- 3.8Capabilities
- 3.9Significance and Relationship
- 3.103- Value Chain Analysis
- 3.11Framework Overview
- 3.12Primary Activities
- 3.13Support Activities
- 3.14Analysis and Insights
- 3.154- SWOT Analysis Revisited: Internal Factors
- 3.16Framework Overview
- 3.17Internal Strengths
- 3.18Internal Weaknesses
- 3.19Analysis and Insights
- 3.205- Organizational Culture and Strategic Capabilities
- 3.21Organizational Culture
- 3.22Strategic Capabilities
- 3.23Relationship between Organizational Culture and Strategic Capabilities
- 3.24Implications for Strategic Management
- 3.25Case Studies
- 3.25Rest
- How to Use SWOT Analysis12
- 4.0Introduction to SWOT Analysis
- 4.1Understanding Internal Factors (Strengths and Weaknesses)
- 4.2Identifying External Factors (Opportunities and Threats)
- 4.3Conducting a SWOT Analysis
- 4.4Strategic Planning and Decision Making
- 4.5SWOT Analysis Applications and Best Practices
- 4.6SWOT Analysis Tools and Software
- 4.7Integration with Other Strategic Management Tools
- 4.8Evaluating and Monitoring SWOT Analysis Results
- 4.9Final Project and Assessment
- 4.10Case Studies
- 4.10Rest
- How to Use PESTEL Analysis10
- Corporate-Level Strategy36
- 6.11- Corporate-Level Strategy
- 6.2Determining Business Portfolio
- 6.3Resource Allocation
- 6.4Synergy Management
- 6.5Diversification
- 6.6Overall Value Maximization
- 6.72- Corporate Strategy Formulation
- 6.8Environmental Analysis
- 6.9Internal Assessment
- 6.10Stakeholder Analysis
- 6.11Goal Setting
- 6.12Identifying Strategic Alternatives
- 6.13Evaluation and Selection
- 6.14Implementation Planning
- 6.15Monitoring and Review
- 6.163- Types of Corporate Strategies
- 6.17Growth Strategy
- 6.18Stability Strategy
- 6.19Retrenchment Strategy
- 6.204- Diversification Strategies
- 6.21Related Diversification
- 6.22Unrelated Diversification
- 6.235- Mergers and Acquisitions
- 6.24Mergers
- 6.25Acquisitions
- 6.26Purpose and Benefits
- 6.27Challenges and Risks
- 6.286- Strategic Alliances and Partnerships
- 6.29Joint Ventures
- 6.30Licensing Agreements:
- 6.31Strategic Alliances
- 6.32Distribution Partnerships
- 6.33Benefits and Advantages:
- 6.34Challenges and Considerations
- 6.35Case Studies
- 6.36Rest
- Business-Level Strategy41
- 7.01- Business-Level Strategy
- 7.1Definition
- 7.2Competitive Advantage
- 7.3Market Positioning
- 7.4Value Creation
- 7.5Sustainable Growth and Profitability
- 7.6Flexibility and Adaptability
- 7.72- Competitive Strategy
- 7.8Definition
- 7.9Competitor Analysis
- 7.10Customer Needs and Preferences
- 7.11Differentiation
- 7.12Pricing Strategy
- 7.13Product Development
- 7.14Marketing and Distribution
- 7.15Continuous Improvement and Adaptation
- 7.163- Generic Competitive Strategies
- 7.17Cost Leadership
- 7.18Differentiation
- 7.19Focus
- 7.204- Blue Ocean Strategy
- 7.21Definition
- 7.22Red Oceans vs. Blue Oceans
- 7.23Innovation and Value Creation
- 7.24ERRC Framework
- 7.25Value Innovation
- 7.265- Competitive Dynamics
- 7.27Nature of Competitive Dynamics
- 7.28Competitive Actions
- 7.29Competitive Reactions
- 7.30Strategic Implications
- 7.316- Strategic Positioning
- 7.32Customer Segmentation
- 7.33Differentiation
- 7.34Value Proposition
- 7.35Competitive Analysis
- 7.36Brand Identity
- 7.37Sustainable Competitive Advantage
- 7.38Adaptability and Flexibility
- 7.39Case Studies
- 7.39Rest
- Functional-Level Strategy41
- 8.01- Functional-Level Strategy
- 8.1Definition
- 8.2Alignment with Business Strategy
- 8.3Resource Allocation
- 8.4Capabilities Development
- 8.5Performance Measurement and Evaluation
- 8.6Coordination and Collaboration
- 8.7Adaptation and Flexibility
- 8.82- Functional Strategies and Integration with Business Strategy
- 8.9Development within Departments
- 8.10Alignment with Business Strategy
- 8.11Coherence and Synergy
- 8.12Maximizing Resources
- 8.13Cross-Functional Collaboration
- 8.14Flexibility and Adaptability
- 8.15Measurement and Evaluation
- 8.163- Marketing Strategy
- 8.17Identifying Target Markets
- 8.18Understanding Customer Needs and Preferences
- 8.19Developing Plans to Promote and Sell
- 8.20Market Research
- 8.21Product Development
- 8.22Pricing
- 8.23Distribution
- 8.24Promotion
- 8.254- Human Resource Strategy
- 8.26Recruitment Module
- 8.27Training and Development Module
- 8.28Performance Management Module
- 8.29Compensation and Benefits Module
- 8.30Employee Relations Module
- 8.315- Financial Strategy
- 8.32Budgeting
- 8.33Capital Investment
- 8.34Financing
- 8.35Risk Management
- 8.36Financial Reporting
- 8.37Maximizing Return on Investment
- 8.38Maintaining Financial Stability and Sustainability
- 8.39Cae Studies
- 8.39Rest
- Strategy Implementation46
- 9.01- Strategy Implementation Process
- 9.1Goal Setting Module
- 9.2Task Definition Module
- 9.3Resource Allocation Module
- 9.4Timeline Establishment Module
- 9.5Responsibility Assignment Module
- 9.6Communication and Coordination Module
- 9.7Monitoring and Evaluation Module
- 9.82- Organizational Structure and Design
- 9.9Hierarchy Module
- 9.10Division of Tasks Module
- 9.11Authority Distribution Module
- 9.12Information Flow Module
- 9.13Alignment with Strategy Module
- 9.14Flexibility and Adaptability Module
- 9.15Culture and Values Integration Module
- 9.16Continuous Improvement Module
- 9.173- Strategic Leadership
- 9.18Vision Communication Module
- 9.19Motivation and Inspiration Module
- 9.20Guidance and Support Module
- 9.21Decision-making and Problem-solving Module
- 9.22Culture Cultivation Module
- 9.23Change Management Module
- 9.24Performance Management Module
- 9.25External Stakeholder Engagement Module
- 9.264- Resource Allocation
- 9.27Strategic Priority Assessment Module
- 9.28Resource Availability Assessment Module
- 9.29Prioritization Module
- 9.30Budgeting Module
- 9.31Resource Allocation Decision-making Module
- 9.32Monitoring and Control Module
- 9.33Flexibility and Adaptability Module
- 9.34Performance Evaluation Module
- 9.355- Balanced Scorecard and Performance Measurement
- 9.36Objective Setting Module
- 9.37Metric Selection Module
- 9.38Measurement and Data Collection Module
- 9.39Performance Analysis Module
- 9.40Feedback and Communication Module
- 9.41Alignment and Integration Module
- 9.42Continuous Improvement Module
- 9.43Strategy Execution Review Module
- 9.44Case Studies
- 9.44Rest
- Strategy Evaluation and Control39
- 10.01- Strategy Review and Evaluation
- 10.1Objective Assessment Module
- 10.2Performance Measurement Module
- 10.3Identification of Deviations Module
- 10.4Challenges and Opportunities Module
- 10.5Stakeholder Feedback Module
- 10.6SWOT Analysis Module
- 10.7Strategy Alignment Module
- 10.8Decision-making and Adjustment Module
- 10.92- Balanced Scorecard Revisited
- 10.10Performance Analysis Module
- 10.11KPI Assessment Module
- 10.12Variance Analysis Module
- 10.13Trend Analysis Module
- 10.14Benchmarking Module
- 10.15Strategic Alignment Module
- 10.16Action Planning Module
- 10.17Communication and Reporting Module
- 10.183- Key Performance Indicators (KPIs)
- 10.19Strategic Alignment Module
- 10.20KPI Selection Module
- 10.21Measurement Definition Module
- 10.22SMART Criteria Module
- 10.23Data Collection and Analysis Module
- 10.24Performance Monitoring Module
- 10.25Feedback and Communication Module
- 10.26Continuous Improvement Module
- 10.274- Strategic Control Systems
- 10.28Standard Setting Module
- 10.29Measurement and Monitoring Module
- 10.30Variance Analysis Module
- 10.31Performance Reviews Module
- 10.32Management by Exception Module
- 10.33Budgetary Controls Module
- 10.34Feedback and Communication Module
- 10.35Continuous Improvement Module
- 10.36Case Studies
- 10.37Rest
- 10.38Business Strategic30 Minutes10 Questions
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