What I learn from this course?
Attending a marketing manager course is essential for aspiring leaders looking to navigate the complexities of modern marketing. Gain comprehensive insights into strategic planning, campaign management, and team leadership to drive organizational success. Acquire practical skills in market analysis, consumer behavior, and budget management, empowering you to make informed and impactful marketing decisions. By mastering the role of a marketing manager, you’ll position yourself as a dynamic leader capable of orchestrating effective campaigns and steering your team towards achieving business objectives. ??
* To find out the content of the course, click on “Curriculum” above.
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Curriculum
- 9 Sections
- 112 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Fundamental of Management and Planning10
- Introduction of Marketing Management4
- Market Analysis and Research5
- Strategic Management29
- 4.1Introduction to Strategic Marketing Planning
- 4.2The Strategic Planning Process
- 4.3Situational Analysis
- 4.4Case Study: SWOT Analysis of Coca-Cola
- 4.5Setting Marketing Objectives
- 4.6Setting Marketing Objectives
- 4.7Developing Marketing Strategies
- 4.8Implementing the Plan
- 4.9Monitoring and Evaluation
- 4.10Common Mistakes in Marketing
- 4.11Successful Strategic Marketing Planning
- 4.12Pitfalls to Avoid in Strategic Marketing Planning
- 4.13Emerging Trends in Strategic Marketing Planning
- 4.14Strategic Marketing Planning Tools
- 4.15PESTEL Analysis
- 4.16BCG Matrix Analysis
- 4.17Porter’s Five Forces Analysis
- 4.18Ansoff Matrix Analysis
- 4.19Marketing Mix 7Ps Analysis
- 4.20How to do Customer Segmentation and Targeting?
- 4.21What Dashboard I need for Marketing Management?
- 4.22How to Demonstrate a Scenario for Marketing Planning?
- 4.23How to deal with Value Proposition Canvas?
- 4.24How to deal with Value Proposition Canvas?
- 4.25Marketing plan for a dairy products business
- 4.26Business Goals Achievement
- 4.27Rest
- 4.28Case Study_MMA_SM
- 4.29Answer_MMA_SM
- Product Management21
- 5.1Introduction to Product Management
- 5.2Responsibilities of a Product Manager
- 5.3Product Lifecycle Management
- 5.4Product Lifecycle Management
- 5.5Product lifecycle Mamangement
- 5.6Market Research for Product Development
- 5.7Defining Product Objectives and Goals
- 5.8Creating a Product Roadmap
- 5.9Cross-Functional Collaboration in Product Management
- 5.10Product Launch Strategies
- 5.11Product Positioning and Differentiation
- 5.12Product Portfolio Management
- 5.13Pricing Strategies in Product Management
- 5.14Pricing Strategies in Product Management
- 5.15Case Study – Successful Product Management
- 5.16Common Pitfalls in Product Management
- 5.17Emerging Trends in Product Management
- 5.18Tools for Product Management
- 5.19Rest
- 5.20Case Study_MMA_P
- 5.21Answers_MMA_P
- Integrated Marketing Communication (IMC) Mastery14
- 6.1Introduction to Integrated Marketing Communication (IMC)
- 6.2The Marketing Communication MixAd
- 6.3Creating a Unified Brand Message
- 6.4Consumer Behavior and Market Segmentation
- 6.5Media Planning and Buying
- 6.6Digital and Social Media Integration
- 6.7Public Relations and Reputation Management
- 6.8Evaluating IMC Effectiveness
- 6.9Cross-Cultural and Global IMC
- 6.10Legal and Ethical Aspects of IMC
- 6.11Emerging Trends in IMC
- 6.12Rest
- 6.13Case Study
- 6.14Answer
- Mastering Pricing Strategies for Business Success13
- 7.1Pricing strategies
- 7.2Setting the Right Price
- 7.3Types of Pricing Strategies
- 7.4Psychological Aspects of Pricing
- 7.5Pricing for Different Markets
- 7.6Dynamic Pricing Strategies
- 7.7Pricing and Branding
- 7.8Promotions and Discounts
- 7.9Legal and Ethical Considerations in Pricing
- 7.10Pricing Optimization
- 7.11Rest
- 7.12Case Study
- 7.13Answer
- Mastering Distribution and Channel Management15
- 8.1Introduction to Distribution and Channel Management
- 8.2Types of Distribution Channels
- 8.3Channel Design and Structure
- 8.4Channel Partners and Relationships
- 8.5Channel Performance Metrics
- 8.6Technology in Distribution and Channel Management
- 8.7Global Distribution Challenges
- 8.8E-commerce and Omnichannel Distribution
- 8.9Inventory Management in Distribution
- 8.10Risk Management in Distribution
- 8.11Regulatory Compliance in Distribution
- 8.12Case Studies and Practical Applications
- 8.13Rest
- 8.14Case Study
- 8.15Answer
- KPIs Marketing Management1
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