1.
Which of the following is an example of a marketing communication tool?
2.
Which of the following is NOT a stage in the consumer buying process?
3.
Which of the following is an example of a product extension strategy?
4.
Which of the following is NOT a part of the four Ps of the marketing mix?
5.
Which of the following is an example of a marketing research technique?
6.
Which of the following is an example of a market segmentation variable?
7.
Which of the following is an example of a push strategy in marketing?
8.
Which of the following is an example of a pull strategy in marketing?
9.
Which of the following is a common pricing strategy in marketing?
10.
Which of the following is NOT a characteristic of a well-defined target market?
