Curriculum
- 12 Sections
- 206 Lessons
- 10 Weeks
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- Introduction to Brand Management35
- 1.11- Importance of Branding
- 1.2Differentiation
- 1.3Trust and Credibility
- 1.4Customer Loyalty
- 1.5Perceived Value
- 1.6Market Expansion
- 1.7Consistency
- 1.82- Evolution of Branding
- 1.9Product-Centric Era
- 1.10Brand Image Era
- 1.11Relationship Era
- 1.12Digital Era
- 1.13Experience Economy
- 1.143- Developing a Brand Strategy
- 1.15Define Your Brand
- 1.16Conduct Market Research
- 1.17Establish Brand Personality
- 1.18Craft a Unique Value Proposition (UVP)
- 1.19Create Brand Guidelines
- 1.20Integrate Online and Offline Presence
- 1.21Plan for Long-Term Growth
- 1.224- Positioning in the Market
- 1.23Identify Your Niche
- 1.24Understand Competitors
- 1.25Highlight Unique Selling Proposition (USP)
- 1.26Define Target Market
- 1.27Create a Positioning Statement
- 1.28Consistent Messaging
- 1.295- Identifying Target Audiences
- 1.30Demographic Analysis
- 1.31Psychographic Profiling
- 1.32Behavioral Segmentation
- 1.33Identify Pain Points and Needs
- 1.34Customer Journey Mapping
- 1.35Feedback and Iteration
- Brand Identity16
- Brand Strategy18
- 3.11- Developing a Brand Strategy
- 3.2Define Your Brand
- 3.3Conduct Market Research
- 3.4Establish Brand Personality
- 3.5Craft a Unique Value Proposition (UVP)
- 3.6Create Brand Guidelines
- 3.7Integrate Online and Offline Presence
- 3.8Plan for Long-Term Growth
- 3.92- Identifying Target Audiences
- 3.10Market Segmentation
- 3.11Persona Development
- 3.12Customer Journey Mapping
- 3.133- Developing a Brand Strategy
- 3.14Brand Identity
- 3.15Brand Storytelling
- 3.16Communication Channels
- 3.17Case Studies
- 3.18Rest
- Brand Equity23
- 4.11- Understanding and Measuring Brand Equity
- 4.2Brand Awareness
- 4.3Brand Image
- 4.4Brand Loyalty
- 4.5Perceived Quality
- 4.6Brand Associations
- 4.7Brand Personality
- 4.82- Building and Maintaining Brand Equity
- 4.9Consistent Branding
- 4.10Quality Products and Services
- 4.11Customer Engagement
- 4.12Innovative Marketing
- 4.13Brand Extensions
- 4.14Corporate Social Responsibility (CSR)
- 4.153- Brand Valuation
- 4.16Financial Metrics
- 4.17Market-Based Approaches
- 4.18Cost-Based Approaches
- 4.19Income-Based Approaches
- 4.20Legal and Regulatory Considerations
- 4.21Use of Professionals
- 4.22Rest
- 4.23Case Studies
- Brand Communication18
- 5.11- Integrated Marketing Communication (IMC)
- 5.2Definition
- 5.3Components
- 5.4Consistency
- 5.52- Advertising and Promotion Strategies
- 5.6Advertising
- 5.7Promotion Strategies
- 5.8Digital Marketing
- 5.93- Public Relations (PR) and Social Media
- 5.10Public Relations
- 5.11Social Media
- 5.12Content Marketing
- 5.134- Brand Messaging
- 5.145- Customer Engagement
- 5.156- Measurement and Analytics
- 5.167- Employee Advocacy
- 5.17Rest
- 5.18Case Stdies
- Consumer Behavior and Branding17
- 6.11- Understanding Consumer Perceptions
- 6.2Brand Image
- 6.3Consumer Attitudes
- 6.4Brand Equity
- 6.5Perceived Quality
- 6.62- Analyzing Consumer Behavior
- 6.7Purchase Decision Process
- 6.8Influence of Social and Cultural Factors
- 6.9Psychological Factors
- 6.10Online Consumer Behavior
- 6.113- Customer Loyalty and Retention
- 6.12Building Brand Loyalty
- 6.13Customer Retention Strategies
- 6.14Emotional Connection
- 6.15Adapting to Changing Needs
- 6.16Case Studies
- 6.17Rest
- Brand Extension and Innovation17
- 7.11- Brand Extension
- 7.2Strategic Fit
- 7.3Consumer Perception
- 7.4Risk Management
- 7.5Communication
- 7.62. Managing Brand Extensions
- 7.7Consistent Branding
- 7.8Quality Control
- 7.9Market Monitoring
- 7.103- Brand Innovation and Staying Relevant
- 7.11Market Research
- 7.12Agile Adaptation
- 7.13Customer Engagement
- 7.14Strategic Partnerships
- 7.15Digital Transformation
- 7.16Case Studies
- 7.17Rest
- Brand Metrics and Measurement19
- 8.11- Key Performance Indicators (KPIs)
- 8.2Brand Awareness:
- 8.3Brand Engagement:
- 8.4Customer Loyalty
- 8.5Brand Equity
- 8.6Conversion Rates
- 8.7Social Media Metrics
- 8.82- Metrics for Evaluating Brand Performance
- 8.9Market Share
- 8.10Brand Sentiment
- 8.11Competitive Analysis
- 8.12Customer Satisfaction
- 8.133- ROI in Brand Management
- 8.14Financial Performance
- 8.15Marketing ROI
- 8.16Brand Value
- 8.17Customer Lifetime Value (CLV)
- 8.18Brand Efficiency
- 8.19Case Studies
- Global Brand Management5
- Brand Crisis Management19
- 10.11- Identifying and Managing Brand Crises
- 10.2Risk Assessment
- 10.3Monitoring
- 10.4Establish Crisis Management Team
- 10.5Preparedness Plan
- 10.6Communication Protocols
- 10.72- Reputation Management
- 10.8Building a Positive Brand Image
- 10.9Online Presence
- 10.10Customer Feedback
- 10.11Employee Advocacy
- 10.123- Crisis Communication
- 10.13Timely Response
- 10.14Unified Messaging
- 10.15Transparency
- 10.16Media Relations
- 10.17Social Media Management
- 10.18Case Studies
- 10.19Rest
- Legal and Ethical Issues in Branding4
- Digital Branding15
- 12.1Website Design and User Experience (UX)
- 12.2Social Media Presence
- 12.3Content Marketing
- 12.4Search Engine Optimization (SEO)
- 12.5Email Marketing
- 12.6Visual Identity
- 12.7Online Advertising
- 12.8Mobile Optimization
- 12.9Customer Engagement and Interaction
- 12.10Analytics and Data
- 12.11E-commerce Integration
- 12.12Innovation and Adaptability
- 12.13Case Studies
- 12.14Exam
- 12.15Contact Form