Curriculum
- 23 Sections
- 83 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Principle of Marketing1
- Introduction to Online Marketing4
- Creating Value Online3
- Online Business Concepts and Trends2
- Online Marketing Concepts11
- 5.1Website Optimization
- 5.2How to Optimize the Website
- 5.3Search Engine Optimization (SEO)
- 5.4How to Deal With Search Engine Optimization (SEO)
- 5.5Content Marketing
- 5.6Best Management of Content Marketing
- 5.7Social Media Marketing
- 5.8Email Marketing
- 5.9Pay-Per-Click (PPC) Advertising
- 5.10Analytics and Data Analysis
- 5.11Rest
- Forms and Channels of Online Marketing3
- Online Public Relations and Strategy Development2
- Setting Goals and Customer-Centric Approach3
- Channel Selection and Performance Analysis4
- Media Planning and Budgeting3
- Integrated Campaigns and Customer Retention2
- Online Presence and Website Optimization5
- Landing Pages, Blog, and E-commerce Optimization4
- Online Product Presentation and Mobile Marketing2
- Legal Aspects and Customer Service6
- AIDA Model and Customer Lifecycle4
- Special Topics and Advanced Strategies5
- Social Networking Platforms3
- Microblogging Platforms1
- Visual Content Platforms3
- Video Sharing Platforms5
- Professional and Niche Platforms3
- Business and Professional Platforms5