Curriculum
- 13 Sections
- 106 Lessons
- 10 Weeks
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- Fundamental Of Marketing1
- Foundations of Marketing Communications2
- Branding in Marketing Communications7
- Customer Communications Theory5
- Customer Relationship Management (CRM) in Marketing Communications6
- Understanding Customer Psychology and Buyer Behavior6
- Customer Segmentation18
- 7.11- Customer Segmentation
- 7.2Data Collection
- 7.3Segmentation Criteria
- 7.4Segmentation Models
- 7.5Customer Profiling
- 7.62- Tailoring Experiences
- 7.7Content Customization
- 7.8Communication Channels
- 7.9Promotions and Offers
- 7.10User Experience (UX) Design
- 7.113- Personalization Strategies
- 7.12Data-Driven Insights
- 7.13Dynamic Content
- 7.14Personalized Recommendations
- 7.15Behavioral Triggers
- 7.16Feedback and Surveys
- 7.17Case Studies
- 7.18Rest
- Measuring Customer Satisfaction10
- Customer Loyalty and Retention17
- 9.11- Building Customer Loyalty
- 9.2Exceptional Customer Service
- 9.3Personalization
- 9.4Reward Programs
- 9.5Consistent Branding
- 9.6Community Engagement
- 9.7Quality Products/Services
- 9.8Feedback and Improvement
- 9.92- Strategies for Customer Retention
- 9.10Regular Communication
- 9.11Surprise and Delight
- 9.12Customer Education
- 9.13Proactive Issue Resolution
- 9.14Multi-Channel Presence
- 9.153- Customer Lifetime Value (CLV)
- 9.16Case Studies
- 9.17Rest
- Omni-channel Customer Experience3
- Technology in CEM5
- Employee Engagement and Training5
- Complaint Handling and Service Recovery21
- 13.11- Strategies for Managing Customer Complaints
- 13.2Listen Actively
- 13.3Provide a Convenient Channel for Complaints
- 13.4Timely Response
- 13.5Document and Analyze
- 13.6Empower Frontline Staff
- 13.7Establish Clear Policies
- 13.82- Service Recovery Best Practices
- 13.9Apologize Sincerely
- 13.10Offer Solutions
- 13.11Compensate Appropriately
- 13.12Follow-Up
- 13.133- Turning Negative Experiences into Positive Ones
- 13.14Personalized Engagement
- 13.15Learn from Feedback
- 13.16Implement Changes
- 13.17Build Long-Term Relationships
- 13.18Case Studies
- 13.19Rest
- 13.20Exam
- 13.21Contact Form
Introduction to Branding
- Significance: Establish the importance of branding within the realm of marketing communications.
- Key Concepts: Introduce essential concepts related to branding and its strategic importance.