Curriculum
- 15 Sections
- 247 Lessons
- 10 Weeks
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- Introduction to Digital Marketing:2
- Website Optimization21
- 2.11- Basics of Website Design and User Experience
- 2.2Responsive Design
- 2.3Intuitive Navigation
- 2.4Page Load Speed
- 2.5Clear Call-to-Action (CTA)
- 2.6Readable Typography and Colors
- 2.7Mobile Optimization
- 2.82- SEO Fundamentals
- 2.9Keyword Research
- 2.10On-Page SEO
- 2.11Quality Content
- 2.12Backlink Building
- 2.13Site Structure
- 2.14Local SEO
- 2.153- Conversion Rate Optimization (CRO)
- 2.16A/B Testing
- 2.17Optimized Forms
- 2.18Clear Value Proposition
- 2.19Trust Signals
- 2.20Visual Hierarchy
- 2.21Exit-Intent Popups
- Introduction to Social Media4
- Social Media Strategy Development23
- 4.11- Setting Clear Objectives and Goal
- 4.2Brand Awareness
- 4.3Audience Engagement
- 4.4Lead Generation
- 4.5Website Traffic
- 4.6Sales and Revenue
- 4.72. Identifying Target Audience and Personas
- 4.8Demographics
- 4.9Psychographics
- 4.10Challenges and Pain Points
- 4.11Preferred Social Media Platforms
- 4.123. Content Planning and Creation
- 4.13Content Themes and Topics
- 4.14Content FormatsCopy
- 4.15Visuals and Branding
- 4.16Value Proposition
- 4.174. Posting Frequency and Timing
- 4.18Platform Algorithms
- 4.19Audience Behavior
- 4.20Consistency
- 4.21Monitoring and Analytics
- 4.22Exercises
- 4.23Rest
- Social Media Platforms and Tools29
- 5.11. Facebook and Instagram for Business
- 5.2Facebook
- 5.3Instagram
- 5.42. Twitter and LinkedIn Strategies
- 5.5Twitter
- 5.6LinkedIn
- 5.73. Visual Platforms: Pinterest and TikTok
- 5.8Pinterest
- 5.9TikTok
- 5.104. Tools for Social Media Management and Analytics
- 5.11Social Media Management Tools
- 5.12Social Media Analytics Tools
- 5.135. Emerging Platforms and Niche Networks
- 5.14Clubhouse
- 5.15Reddit
- 5.166. Social Media Listening and Engagement
- 5.17Social Media Listening Tools
- 5.18Engagement Strategies
- 5.197. Video Content and Live Streaming
- 5.20YouTube
- 5.21Live Streaming Platforms
- 5.228. Influencer Collaborations and Partnerships
- 5.23Influencer Marketing
- 5.24Partnership Opportunities
- 5.259. Social Media Advertising and Budgeting
- 5.26Ad Campaigns
- 5.27Budgeting and ROI
- 5.28Exercises
- 5.29Rest
- Community Management and Engagement24
- 6.11. Building and Growing Online Communities
- 6.2Define Purpose and Values
- 6.3Create Engaging Content
- 6.4Facilitate Communication
- 6.5Promote Inclusivity and Diversity
- 6.6Provide Support and Resources
- 6.72. Handling Negative Feedback and Crisis Management
- 6.8Listen and Acknowledge
- 6.9Establish Guidelines and Policies
- 6.10Address Issues Promptly
- 6.11Communicate Transparently
- 6.12Learn and Improve
- 6.133. Engaging with Followers and Influencers
- 6.14Build Relationships
- 6.15Collaborate and Co-create
- 6.16Empower and Amplify Voices
- 6.17Leverage Advocacy and Ambassadorship
- 6.184. User-generated Content and Community Building
- 6.19Encourage Content Creation
- 6.20Highlight and Celebrate Contributions
- 6.21Create Opportunities for Participation
- 6.22Maintain Trust and Authenticity
- 6.23Exercises
- 6.24Rest
- Social Media Analytics and Performance Measurement27
- 7.11. Key Performance Indicators (KPIs) for Social Media
- 7.2Engagement Metrics
- 7.3Reach and Visibility Metrics
- 7.4Follower and Audience Growth
- 7.5Conversion and Sales Metrics
- 7.62. Tools for Tracking and Analyzing Social Media Metrics
- 7.7Facebook Insights
- 7.8Instagram Insights
- 7.9Twitter Analytics
- 7.10Google Analytics
- 7.11Sprout Social
- 7.12Hootsuite Analytics
- 7.133. Evaluating ROI and Campaign Effectiveness
- 7.14Cost Analysis
- 7.15Revenue Tracking
- 7.16ROI Formula
- 7.17Campaign Goals and Objectives
- 7.18Performance Analysis
- 7.19Feedback and Insights
- 7.204. Continuous Improvement and Optimization Strategies
- 7.21Regular Monitoring
- 7.22Benchmarking and Comparison
- 7.23Content Optimization
- 7.24Targeting and Personalization
- 7.25Campaign Refinement
- 7.26Stay Updated
- 7.27Exercises
- Legal and Ethical Considerations in Social Media15
- 8.11. Copyright and Intellectual Property Issues
- 8.2Protection of Original Content
- 8.3Respect for Intellectual Property Rights
- 8.4Fair Use and Attribution
- 8.52. Privacy and Data Protection Regulations
- 8.6Compliance with Data Protection Laws
- 8.7Transparency and Consent
- 8.8Security and Confidentiality
- 8.93. Ethical Practices and Disclosure Requirements
- 8.10Transparency and Authenticity
- 8.11Disclosure and Transparency Requirements
- 8.12Ethical Conduct and Integrity
- 8.134. Case Studies and Best Practices
- 8.145- Future Trends in Social Media
- 8.15Rest
- Content Creation and Curation18
- 9.11. Understanding Content Types: Text, Images, Videos, and Infographics
- 9.2Text Content
- 9.3Images and Graphics
- 9.4Videos and Multimedia
- 9.52. Content Calendar Planning and Management
- 9.6Content Strategy and Objectives
- 9.7Content Calendar Development
- 9.8Content Optimization and Updates
- 9.93. User Engagement through Interactive Content
- 9.10Interactive Content Formats
- 9.11User-generated Content and Participation
- 9.12Feedback, Comments, and Community Engagement
- 9.134. Tools and Techniques for Content Curation
- 9.14Content Discovery and Aggregation
- 9.15Content Curation and Organization
- 9.16Attribution, Credit, and Ethics
- 9.17Exercises
- 9.18Rest
- Influencer Marketing and Collaboration18
- 10.11. Identifying and Partnering with Influencers
- 10.2Audience Alignment and Relevance
- 10.3Influencer Research and Evaluation
- 10.4Relationship Building and Networking
- 10.52. Negotiating Contracts and Collaborations
- 10.6Partnership Agreements and Terms
- 10.7Content Guidelines and Approvals
- 10.8Performance Metrics and Deliverables
- 10.93. Measuring the Impact of Influencer Campaigns
- 10.10Performance Analytics and Insights
- 10.11Campaign Attribution and Contribution
- 10.12Feedback, Reviews, and Learnings
- 10.134. Ethical Considerations in Influencer Marketing
- 10.14Transparency and Disclosure
- 10.15Authenticity and Integrity
- 10.16Ethical Conduct and Responsibility
- 10.17Exercises
- 10.18Rest
- Paid Advertising and Promotion on Social Media25
- 11.11. Introduction to Social Media Advertising Platforms
- 11.2Major Platforms Overview
- 11.3Facebook Ads Manager
- 11.4Instagram Ads
- 11.5Twitter Ads
- 11.6LinkedIn Ads
- 11.7Pinterest Ads
- 11.8Snapchat Ads
- 11.9TikTok Ads
- 11.10Platform Specifics and Best Practices
- 11.11Integration with Organic Strategies
- 11.122. Targeting Options and Ad Formats
- 11.13Audience Segmentation and Targeting
- 11.14Ad Formats and Creative Options
- 11.15Call-to-Action (CTA) and Engagement Features
- 11.163. Budgeting and Bidding Strategies
- 11.17Budget Allocation and Planning
- 11.18Bidding Strategies and Optimization
- 11.19Ad Scheduling and Frequency Management
- 11.204. Monitoring and Optimizing Ad Performance
- 11.21Performance Tracking and Analytics
- 11.22Optimization Techniques and Best Practices
- 11.23Continuous Improvement and Iteration
- 11.24Exercises
- 11.25Rest
- Crisis Communication and Reputation Management4
- Social Media for Customer Service and Support17
- 13.11- Setting Up and Managing Social Customer Service Channels
- 13.2Channel Selection and Integration
- 13.3Customer Service Team and Training
- 13.4Response Protocols and Escalation Procedures
- 13.52. Best Practices for Handling Customer Inquiries and Complaints
- 13.6Active Listening and Engagement
- 13.7Timely and Transparent Communication
- 13.8Conflict Resolution and Customer Satisfaction
- 13.93. Using Social Media for Product Feedback and Improvement
- 13.10Feedback Collection and Analysis
- 13.11Product Development and Enhancement
- 13.12Communication and Collaboration
- 13.134. Integrating Social Media with Customer Relationship Management (CRM) Systems
- 13.14Data Integration and Management
- 13.15Customer Insights and Segmentation
- 13.16Automation and Optimization
- 13.17Exercises
- Global and Cultural Considerations in Social Media3
- Sales Enablement Tools17
- 15.11- Social Selling Techniques
- 15.21-1 Leveraging social media for direct selling
- 15.3Platform Selection
- 15.4Optimized Profiles
- 15.5Optimized Profiles
- 15.6Content Strategy
- 15.7Engagement
- 15.8Direct Messaging
- 15.9Case Studies
- 15.101-2 Integrating social selling into the overall sales strategy
- 15.11Alignment with Business Goals
- 15.12Cross-Channel Integration
- 15.13Data and Analytics
- 15.14Training and Education
- 15.15Adaptability
- 15.16Exam
- 15.17Contact Form
Intuitive Navigation
- Definition: Intuitive navigation refers to a clear and logical structure that helps users easily find and navigate through a website’s content.
- Implementation: Use organized menus, clear labels, and a logical hierarchy. Consider user testing to ensure the navigation is user-friendly.
- Importance: Enhances user experience, reduces bounce rates, and increases the likelihood of users finding the information they need.