Curriculum
- 12 Sections
- 106 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Fundamental of Management1
- Fundamental of Planning1
- Introduction of Marketing Management4
- Market Analysis and Research5
- Strategic Management29
- 5.1Introduction to Strategic Marketing Planning
- 5.2The Strategic Planning Process
- 5.3Situational Analysis
- 5.4Case Study: SWOT Analysis of Coca-Cola
- 5.5Setting Marketing Objectives
- 5.6Setting Marketing Objectives
- 5.7Developing Marketing Strategies
- 5.8Implementing the Plan
- 5.9Monitoring and Evaluation
- 5.10Common Mistakes in Marketing
- 5.11Successful Strategic Marketing Planning
- 5.12Pitfalls to Avoid in Strategic Marketing Planning
- 5.13Emerging Trends in Strategic Marketing Planning
- 5.14Strategic Marketing Planning Tools
- 5.15PESTEL Analysis
- 5.16BCG Matrix Analysis
- 5.17Porter’s Five Forces Analysis
- 5.18Ansoff Matrix Analysis
- 5.19Marketing Mix 7Ps Analysis
- 5.20How to do Customer Segmentation and Targeting?
- 5.21What Dashboard I need for Marketing Management?
- 5.22How to Demonstrate a Scenario for Marketing Planning?
- 5.23How to deal with Value Proposition Canvas?
- 5.24How to deal with Value Proposition Canvas?
- 5.25Marketing plan for a dairy products business
- 5.26Business Goals Achievement
- 5.27Rest
- 5.28Case Study_MMA_SM
- 5.29Answer_MMA_SM
- Product Management21
- 6.1Introduction to Product Management
- 6.2Responsibilities of a Product Manager
- 6.3Product Lifecycle Management
- 6.4Product Lifecycle Management
- 6.5Product lifecycle Mamangement
- 6.6Market Research for Product Development
- 6.7Defining Product Objectives and Goals
- 6.8Creating a Product Roadmap
- 6.9Cross-Functional Collaboration in Product Management
- 6.10Product Launch Strategies
- 6.11Product Positioning and Differentiation
- 6.12Product Portfolio Management
- 6.13Pricing Strategies in Product Management
- 6.14Pricing Strategies in Product Management
- 6.15Case Study – Successful Product Management
- 6.16Common Pitfalls in Product Management
- 6.17Emerging Trends in Product Management
- 6.18Tools for Product Management
- 6.19Rest
- 6.20Case Study_MMA_P
- 6.21Answers_MMA_P
- Integrated Marketing Communication (IMC) Mastery14
- 7.1Introduction to Integrated Marketing Communication (IMC)
- 7.2The Marketing Communication MixAd
- 7.3Creating a Unified Brand Message
- 7.4Consumer Behavior and Market Segmentation
- 7.5Media Planning and Buying
- 7.6Digital and Social Media Integration
- 7.7Public Relations and Reputation Management
- 7.8Evaluating IMC Effectiveness
- 7.9Cross-Cultural and Global IMC
- 7.10Legal and Ethical Aspects of IMC
- 7.11Emerging Trends in IMC
- 7.12Rest
- 7.13Case Study
- 7.14Answer
- Mastering Pricing Strategies for Business Success13
- 8.1Pricing strategies
- 8.2Setting the Right Price
- 8.3Types of Pricing Strategies
- 8.4Psychological Aspects of Pricing
- 8.5Pricing for Different Markets
- 8.6Dynamic Pricing Strategies
- 8.7Pricing and Branding
- 8.8Promotions and Discounts
- 8.9Legal and Ethical Considerations in Pricing
- 8.10Pricing Optimization
- 8.11Rest
- 8.12Case Study
- 8.13Answer
- Mastering Distribution and Channel Management15
- 9.1Introduction to Distribution and Channel Management
- 9.2Types of Distribution Channels
- 9.3Channel Design and Structure
- 9.4Channel Partners and Relationships
- 9.5Channel Performance Metrics
- 9.6Technology in Distribution and Channel Management
- 9.7Global Distribution Challenges
- 9.8E-commerce and Omnichannel Distribution
- 9.9Inventory Management in Distribution
- 9.10Risk Management in Distribution
- 9.11Regulatory Compliance in Distribution
- 9.12Case Studies and Practical Applications
- 9.13Rest
- 9.14Case Study
- 9.15Answer
- KPIs Marketing Management1
- Quiz2
- Contact Form0