Curriculum
- 10 Sections
- 89 Lessons
- 10 Weeks
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- Fundamental of Marketing1
- Mastering Market Segmentation Strategies8
- Decoding Consumer Behavior for Marketers9
- 3.1Consumer Behavior
- 3.2Psychological Factors in Consumer Behavior
- 3.3Sociocultural Influences on Consumer Behavior
- 3.4Individual Differences and Decision-Making Styles
- 3.5Consumer Perception and Decision-Making Models
- 3.6Brand Loyalty and Post-Purchase Behavior
- 3.7Cultural Trends and Emerging Consumer Behaviors
- 3.8Ethical Considerations in Consumer Behavior
- 3.9Case
- Competitive Analysis Course15
- 4.1Introduction to Competitive Analysis
- 4.2Competitive Analysis in Marketing Research
- 4.3Identifying Competitors
- 4.4Identifying Competitors in Marketing Reseach
- 4.5SWOT Analysis
- 4.6Competitor Benchmarking
- 4.7Competitor Benchmarking in Marketing Research
- 4.8Strategic Positioning
- 4.9Strategic Positioning in Marketing Research
- 4.10Competitor Response Strategies
- 4.11Competitor Response Strategies in Marketing Research
- 4.12Market Trends and Industry Analysis
- 4.13Ethical Considerations in Competitive Analysis
- 4.14Case
- 4.15Rest
- Product Development and Improvement Course12
- 5.1Introduction to Product Development
- 5.2Customer-Centric Design Thinking
- 5.3Collecting Customer Feedback
- 5.4Usability Studies and Prototyping
- 5.5Iterative Development Process
- 5.6Cross-Functional Collaboration
- 5.7Agile Development Methodologies
- 5.8Implementing Continuous Improvement Strategies
- 5.9Market Testing and Launch Strategies
- 5.10Ethical Considerations in Product Development
- 5.11Case
- 5.12Rest
- Brand Perception Course4
- Pricing Strategies Course5
- Distribution Channels Course5
- Advertising and Promotion Effectiveness Course4
- How To Conduct a Marketing Research?Conducting marketing research involves a systematic process to gather, analyze, and interpret information to support decision-making in marketing strategies. Here's a step-by-step guide on how to conduct marketing research:26
- 10.1Define the Objectives
- 10.2Develop a Research Plan
- 10.3Choose the Research Methodology
- 10.4Data Collection Methods
- 10.5Select Data Collection Techniques
- 10.6Develop Research Instruments
- 10.7Sampling Strategy
- 10.8More about Sampling
- 10.9Data Collection
- 10.10Data Analysis
- 10.11Strenth
- 10.12Rest
- 10.13Quantitative Research
- 10.14Qualitative Research
- 10.15Draw Conclusions
- 10.16Prepare a Research Report
- 10.17Recommendations
- 10.18Ethical Considerations
- 10.19Iterative Process
- 10.20Tips
- 10.21Tools and Technologies
- 10.22Consider Professional Assistance
- 10.23Case of Nokia
- 10.24Rest
- 10.25Exam Marketing Research
- 10.26Contact Form