Curriculum
- 1 Section
- 35 Lessons
- 5 Weeks
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- Introduction and Definition of Marketing35
- 1.1Marketing Elements
- 1.2Product (Types of products)
- 1.3Price (Strategies of price)
- 1.4Place (Types of places)
- 1.5Promotion (Types of promotions)
- 1.6Process (Sale’s process and payment)
- 1.7Physical Evidence (Trust, reputation, and positioning)
- 1.8People (Types of buyers)
- 1.9Examples
- 1.10Marketing Environment
- 1.11Case Studies
- 1.12Consumer Behavior and Market Trends
- 1.13How to know about market trend?
- 1.14Rest
- 1.15Segmentation, Targeting, Positioning (STP)
- 1.16Competitive Analysis and SWOT
- 1.17Mini Case: Coca-Cola SWOT Analysis
- 1.18Strategic Recommendations based on SWOT Analysis:
- 1.19Advertising and Branding
- 1.20Mini Case: Coca-Cola Advertising Strategy
- 1.21SWOT Analysis for Coca-Cola Advertising:
- 1.22Public Relations and Corporate Image
- 1.23Digital Marketing
- 1.24Facebook
- 1.25Instagram
- 1.26Dominating Google for Business
- 1.27Facebook Advertising: A Step-by-Step Guide
- 1.28Instagram Advertising: A Step-by-Step Guide
- 1.29Marketing Research Techniques
- 1.30Data Analysis and Decision Support
- 1.31Sales Strategies and CRM
- 1.32Measuring Sales Performance
- 1.33Importance of Marketing
- 1.34Rest
- 1.35Contact Form