Curriculum
- 13 Sections
- 210 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Introduction to Social Media4
- Social Media Strategy Development23
- 2.11- Setting Clear Objectives and Goals
- 2.2Brand Awareness
- 2.3Audience Engagement
- 2.4Lead Generation
- 2.5Website Traffic
- 2.6Sales and Revenue
- 2.72. Identifying Target Audience and Personas
- 2.8Demographics
- 2.9Psychographics
- 2.10Challenges and Pain Points
- 2.11Preferred Social Media Platforms
- 2.123. Content Planning and Creation
- 2.13Content Themes and Topics
- 2.14Content Formats
- 2.15Visuals and Branding
- 2.16Value Proposition
- 2.174. Posting Frequency and Timing
- 2.18Platform Algorithms
- 2.19Audience Behavior
- 2.20Consistency
- 2.21Monitoring and Analytics
- 2.22Exercises
- 2.23Rest
- Social Media Platforms and Tools29
- 3.11. Facebook and Instagram for Business
- 3.2Facebook
- 3.3Instagram
- 3.42. Twitter and LinkedIn Strategies
- 3.5Twitter
- 3.6LinkedIn
- 3.73. Visual Platforms: Pinterest and TikTok
- 3.8Pinterest
- 3.9TikTok
- 3.104. Tools for Social Media Management and Analytics
- 3.11Social Media Management Tools
- 3.12Social Media Analytics Tools
- 3.135. Emerging Platforms and Niche Networks
- 3.14Clubhouse
- 3.15Reddit
- 3.166. Social Media Listening and Engagement
- 3.17Social Media Listening Tools
- 3.18Engagement Strategies
- 3.197. Video Content and Live Streaming
- 3.20YouTube
- 3.21Live Streaming Platforms
- 3.228. Influencer Collaborations and Partnerships
- 3.23Influencer Marketing
- 3.24Partnership Opportunities
- 3.259. Social Media Advertising and Budgeting
- 3.26Ad Campaigns
- 3.27Budgeting and ROI
- 3.28Exercises
- 3.29Rest
- Community Management and Engagement24
- 4.11. Building and Growing Online Communities
- 4.2Define Purpose and Values
- 4.3Create Engaging Content
- 4.4Facilitate Communication
- 4.5Promote Inclusivity and Diversity
- 4.6Provide Support and Resources
- 4.72. Handling Negative Feedback and Crisis Management
- 4.8Listen and Acknowledge
- 4.9Establish Guidelines and Policies
- 4.10Address Issues Promptly
- 4.11Communicate Transparently
- 4.12Learn and Improve
- 4.133. Engaging with Followers and Influencers
- 4.14Build Relationships
- 4.15Collaborate and Co-create
- 4.16Empower and Amplify Voices
- 4.17Leverage Advocacy and Ambassadorship
- 4.184. User-generated Content and Community Building
- 4.19Encourage Content Creation
- 4.20Highlight and Celebrate Contributions
- 4.21Create Opportunities for Participation
- 4.22Maintain Trust and Authenticity
- 4.23Exercises
- 4.24Rest
- Social Media Analytics and Performance Measurement27
- 5.11. Key Performance Indicators (KPIs) for Social Media
- 5.2Engagement Metrics
- 5.3Reach and Visibility Metrics
- 5.4Follower and Audience Growth
- 5.5Conversion and Sales Metrics
- 5.62. Tools for Tracking and Analyzing Social Media Metrics
- 5.7Facebook Insights
- 5.8Instagram Insights
- 5.9Twitter Analytics
- 5.10Google Analytics
- 5.11Sprout Social
- 5.12Hootsuite Analytics
- 5.133. Evaluating ROI and Campaign Effectiveness
- 5.14Cost Analysis
- 5.15Revenue Tracking
- 5.16ROI Formula
- 5.17Campaign Goals and Objectives
- 5.18Performance Analysis
- 5.19Feedback and Insights
- 5.204. Continuous Improvement and Optimization Strategies
- 5.21Regular Monitoring
- 5.22Benchmarking and Comparison
- 5.23Content Optimization
- 5.24Targeting and Personalization
- 5.25Campaign Refinement
- 5.26Stay Updated
- 5.27Exercises
- Legal and Ethical Considerations in Social Media15
- 6.11. Copyright and Intellectual Property Issues
- 6.2Protection of Original Content
- 6.3Respect for Intellectual Property Rights
- 6.4Fair Use and Attribution
- 6.52. Privacy and Data Protection Regulations
- 6.6Compliance with Data Protection Laws
- 6.7Transparency and Consent
- 6.8Security and Confidentiality
- 6.93. Ethical Practices and Disclosure Requirements
- 6.10Transparency and Authenticity:
- 6.11Disclosure and Transparency Requirements:
- 6.12Ethical Conduct and Integrity:
- 6.134. Case Studies and Best Practices
- 6.145- Future Trends in Social Media
- 6.15Rest
- Future Trends in Social Media1
- Content Creation and Curation18
- 8.11. Understanding Content Types: Text, Images, Videos, and Infographics
- 8.2Text Content
- 8.3Images and Graphics
- 8.4Videos and Multimedia
- 8.52. Content Calendar Planning and Management
- 8.6Content Strategy and Objectives
- 8.7Content Calendar Development
- 8.8Content Optimization and Updates
- 8.93. User Engagement through Interactive Content
- 8.10Interactive Content Formats
- 8.11User-generated Content and Participation
- 8.12Feedback, Comments, and Community Engagement
- 8.134. Tools and Techniques for Content Curation
- 8.14Content Discovery and Aggregation:
- 8.15Content Curation and Organization:
- 8.16Attribution, Credit, and Ethics:
- 8.17Exercises
- 8.18Rest
- Influencer Marketing and Collaboration18
- 9.11. Identifying and Partnering with Influencers
- 9.2Audience Alignment and Relevance
- 9.3Influencer Research and Evaluation
- 9.4Relationship Building and Networking:
- 9.52. Negotiating Contracts and Collaborations
- 9.6Partnership Agreements and Terms
- 9.7Content Guidelines and Approvals
- 9.8Performance Metrics and Deliverables
- 9.93. Measuring the Impact of Influencer Campaigns
- 9.10Performance Analytics and Insights
- 9.11Campaign Attribution and Contribution
- 9.12Feedback, Reviews, and Learnings
- 9.134. Ethical Considerations in Influencer Marketing
- 9.14Transparency and Disclosure
- 9.15Authenticity and Integrity
- 9.16Ethical Conduct and Responsibility
- 9.17Exercises
- 9.18Rest
- Paid Advertising and Promotion on Social Media25
- 10.11. Introduction to Social Media Advertising Platforms
- 10.2Major Platforms Overview
- 10.3Facebook Ads Manager
- 10.4Instagram Ads
- 10.5Twitter Ads
- 10.6LinkedIn Ads
- 10.7Pinterest Ads
- 10.8Snapchat Ads
- 10.9TikTok Ads
- 10.10Platform Specifics and Best Practices
- 10.11Integration with Organic Strategies
- 10.122. Targeting Options and Ad Formats
- 10.13Audience Segmentation and Targeting
- 10.14Ad Formats and Creative Options
- 10.15Call-to-Action (CTA) and Engagement Features
- 10.163. Budgeting and Bidding Strategies
- 10.17Budget Allocation and Planning
- 10.18Bidding Strategies and Optimization
- 10.19Ad Scheduling and Frequency Management
- 10.204. Monitoring and Optimizing Ad Performance
- 10.21Performance Tracking and Analytics
- 10.22Optimization Techniques and Best Practices
- 10.23Continuous Improvement and Iteration
- 10.24Exercises
- 10.25Rest
- Crisis Communication and Reputation Management4
- Social Media for Customer Service and Support17
- 12.11- Setting Up and Managing Social Customer Service Channels
- 12.2Channel Selection and Integration:
- 12.3Customer Service Team and Training
- 12.4Response Protocols and Escalation Procedures
- 12.52. Best Practices for Handling Customer Inquiries and Complaints
- 12.6Active Listening and Engagement
- 12.7Timely and Transparent Communication
- 12.8Conflict Resolution and Customer Satisfaction
- 12.93. Using Social Media for Product Feedback and Improvement
- 12.10Feedback Collection and Analysis
- 12.11Product Development and Enhancement
- 12.12Communication and Collaboration
- 12.134. Integrating Social Media with Customer Relationship Management (CRM) Systems
- 12.14Data Integration and Management:
- 12.15Customer Insights and Segmentation:
- 12.16Automation and Optimization:
- 12.17Exercises
- Global and Cultural Considerations in Social Media5