Curriculum
- 12 Sections
 - 194 Lessons
 - 10 Weeks
 
Expand all sectionsCollapse all sections
- Introduction to Sales3
 - Negotiation in Sales16
- 2.11- Basics of Negotiation
 - 2.2Preparation
 - 2.3Communication Skills
 - 2.4Flexibility
 - 2.5Patience
 - 2.6Emotional Intelligence
 - 2.72- Types of Negotiation
 - 2.8Distributive Negotiation
 - 2.9Integrative Negotiation
 - 2.103- Identifying and Understanding Stakeholders
 - 2.11Key Players
 - 2.12Influencers
 - 2.13Hidden Stakeholders
 - 2.14Understanding Interests
 - 2.15RestCopy
 - 2.16Case Studies
 
 - Deal With Difficult Situations27
- 3.11- Handling Difficult Situations
 - 3.2Stay Calm
 - 3.3Active Listening
 - 3.4Empathy
 - 3.5Problem Solving
 - 3.6Effective Communication
 - 3.7Seeking Help
 - 3.82- Dealing with Price Objections
 - 3.9Value PropositionCopy
 - 3.10Understanding Objections
 - 3.11Flexible Options
 - 3.12Show ROI
 - 3.13Negotiation Skills:Copy
 - 3.143- Addressing Customer ConcernsCopy
 - 3.15Active ListeningCopy
 - 3.16Prompt ResponseCopy
 - 3.17TransparencyCopy
 - 3.18EmpathyCopy
 - 3.19Problem ResolutionCopy
 - 3.204- Managing Negotiation DeadlocksCopy
 - 3.21Take a BreakCopy
 - 3.22Explore InterestsCopy
 - 3.23Brainstorm Solutions:Copy
 - 3.24MediationCopy
 - 3.25Build RelationshipsCopy
 - 3.26Case StudiesCopy
 - 3.27RestCopy
 
 - Long-Term Relationships with Consumers and Customers49
- 4.11- Understanding your customer’s needs and being a trusted partner
 - 4.21-1 Understanding the Customer
 - 4.3Truly Understanding the Customer’s Business, Challenges, and Goals
 - 4.4Regularly Updating Knowledge About Their Industry
 - 4.51-2 Communication is Key
 - 4.6Establish Open and Transparent Communication from the Beginning
 - 4.7Actively Listen to Their Concerns, Feedback, and Suggestions
 - 4.8Tailor Your Products or Services to Meet Their Specific Needs
 - 4.91-3 Customization and Personalization
 - 4.10Remember Personal Details; It Shows That You Care Beyond the Transaction
 - 4.11Deliver on Promises and Be Consistent in Quality and Service
 - 4.12Build a Reputation for Reliability and Dependability
 - 4.131-4 Reliability and Consistency
 - 4.142- Customer retention techniques go hand in hand with relationship building
 - 4.15Showcasing Long-Term Commitment
 - 4.16Valuing the Relationship Beyond Transactions
 - 4.17Opportunities for Upselling and Cross-Selling
 - 4.182-1 Regular Check-Ins
 - 4.19Seek Feedback to Understand How You Can Improve and Meet Evolving Needs
 - 4.20Act on Feedback Promptly to Show That You Value Their Opinions
 - 4.21Rewarding Customer Loyalty
 - 4.22Special Offers, Discounts, or Exclusive Access
 - 4.232-2 Customer Feedback
 - 4.24Data Insights and Personalization
 - 4.25Positioning as an Industry Authority
 - 4.26Providing Tangible Value
 - 4.272-3 Loyalty Programs
 - 4.28Building Customer Trust
 - 4.29Enhancing Customer Engagement
 - 4.303- Follow-up and after-sales service are the cherries on top
 - 4.31Smooth Onboarding Process
 - 4.322-4 Educational Content
 - 4.33Post-Sale Support
 - 4.34Demonstrating Commitment
 - 4.35Understanding Evolving Needs
 - 4.36Proactive Solution Offerings
 - 4.37Building Long-Term Relationships
 - 4.38Strategic Partnership
 - 4.393-1 Post-Sale Support
 - 4.40Creating Memorable Experiences
 - 4.41Enhancing Customer Loyalty
 - 4.42Personalization and Exclusivity
 - 4.43Word-of-Mouth Marketing
 - 4.443-2 Regular Follow-Ups
 - 4.45Case Studies
 - 4.463-3 Surprise and Delight
 - 4.47Rest
 - 4.48Exam
 - 4.49Contact Form
 
 - Introduction to Sales Psychology2
 - Understanding Buyer Behavior19
- 6.11- Decision-Making Processes in Buyers
 - 6.2Recognition of Need
 - 6.3Information Search
 - 6.4Evaluation of Alternatives
 - 6.5Purchase Decision
 - 6.6Post-Purchase Evaluation
 - 6.72- Factors Influencing Purchasing Decisions
 - 6.8Personal Factors
 - 6.9Psychological Factors
 - 6.10Social Factors
 - 6.11Situation Factors
 - 6.123- Psychological Triggers in Buying Behavior
 - 6.13Emotional Triggers
 - 6.14Scarcity and Urgency
 - 6.15Social Proof
 - 6.16Authority and Trust
 - 6.17Cognitive Biases
 - 6.18Rest
 - 6.19Case Studies
 
 - Communication and Persuasion in Negotiations5
 - Emotional Intelligence in Sales5
 - Sales Techniques and Strategies25
- 9.11- Building Strong Foundations
 - 9.2Product/Service Knowledge
 - 9.3Sales Process
 - 9.4Time Management
 - 9.5Goal Setting
 - 9.62- Developing a Sales Mindset
 - 9.7Resilience
 - 9.8Confidence
 - 9.9Adaptability
 - 9.10Customer-Centric Focus
 - 9.11Continuous Learning
 - 9.123- Building Rapport with Customers
 - 9.13Active Listening
 - 9.14Empathy
 - 9.15Authenticity
 - 9.16Communication Skills
 - 9.17Consistency
 - 9.184- Effective Communication Skills in Sales
 - 9.19Clarity
 - 9.20Persuasion
 - 9.21Questioning Skills
 - 9.22Body Language
 - 9.23Negotiation Skills
 - 9.24Rest
 - 9.25Case Studies
 
 - Building Strong Foundations13
- 10.11- Developing a Sales Mindset
 - 10.2Building Rapport with Customers
 - 10.3Effective Communication Skills in Sales
 - 10.42- Building Rapport with Customers
 - 10.5Active Listening
 - 10.6Empathy
 - 10.7Authenticity
 - 10.83- Effective Communication Skills in Sales
 - 10.9Clarity
 - 10.10Persuasion
 - 10.11Adaptability
 - 10.12Case Studies
 - 10.13Rest
 
 - Preparing for Negotiations3
 - Closing the Deal27
- 12.11- Closing the Deal
 - 12.2Timing is Crucial
 - 12.3Clear Communication
 - 12.4Assumptive Close
 - 12.5Trial Close
 - 12.6Alternative Close
 - 12.72- Closing Techniques in Sales
 - 12.8The Assumptive Close
 - 12.9Puppy Dog Close
 - 12.10The Now or Never Close
 - 12.11The Summary Close
 - 12.123- Creating Win-Win Solutions in Negotiations
 - 12.13Negotiating for Mutually Beneficial Solutions
 - 12.14Active Listening
 - 12.15Flexible Problem-Solving
 - 12.16Information Sharing
 - 12.17Compromise and Trade-offs
 - 12.184- Handling Final Objections
 - 12.19Negotiating for Mutually Beneficial Solutions
 - 12.20Active Listening
 - 12.21Flexible Problem-Solving
 - 12.22Information Sharing
 - 12.23Compromise and Trade-offs
 - 12.24Case Studies
 - 12.25Rest
 - 12.26Exam
 - 12.27Contact Form