S_S_Marketing SupervisorBy Admin / June 9, 2023 Welcome to your S_S_Marketing Supervisor 1. What is the purpose of market segmentation in marketing? To target a broad audience To focus on a specific target market To increase the price of the product To eliminate competition None 2. Which of the following is an example of a promotional activity? Pricing a product Analyzing sales data Creating a social media campaign Conducting customer surveys None 3. What is the goal of a marketing supervisor when conducting market research? To identify customer needs and preferences To decrease customer satisfaction To eliminate competitors from the market To increase production costs None 4. Which of the following is an example of direct marketing? Conducting market research Hosting a trade show Displaying billboards Sending promotional emails None 5. What is the purpose of conducting a SWOT analysis in marketing? To identify strengths, weaknesses, opportunities, and threats To reduce customer satisfaction To focus only on internal factors To ignore market trends and competitors None 6. Which pricing strategy involves setting a high initial price for a new product and gradually reducing it over time? Cost-plus pricing Price bundling Market penetration Market skimming None 7. What is the role of public relations in marketing activities? Monitoring competitor prices Managing relationships with the media and the public Setting advertising budgets Conducting product demonstrations None 8. What is the main objective of a marketing campaign? To achieve specific marketing goals and objectives To increase production To eliminate competition To increase customer satisfaction None 9. Which of the following is a characteristic of successful branding? Large product assortment Low pricing Consistent messaging High employee turnover None 10. What is the goal of branding in marketing? To increase production costs To decrease customer loyalty To differentiate a product or service from competitors To eliminate competition None 11. What is the importance of customer relationship management (CRM) in marketing? To enhance customer satisfaction and retention To increase customer loyalty To ignor customer feedback and preferences To eliminate competitors from the market None 12. Which marketing strategy focuses on selling existing products to existing customers? Market penetration Product development Diversification Market development None 13. What is the purpose of a call-to-action (CTA) in marketing materials? To encourage a specific action from the audience To confuse the audience To incourage customer interaction To increase customer engagement None 14. Which of the following is a digital marketing channel? Print advertisements Social media Billboards Television None 15. What is the purpose of conducting competitor analysis in marketing? To increase customer satisfaction To eliminate competition from the market To identify strengths and weaknesses of competitors To ignore market trends and customer needs None Time's upTime is Up!