S_S_Marketing SupervisorBy Admin / June 9, 2023 Welcome to your S_S_Marketing Supervisor 1. What is the purpose of a call-to-action (CTA) in marketing materials? To increase customer engagement To encourage a specific action from the audience To confuse the audience To incourage customer interaction None 2. Which of the following is a digital marketing channel? Print advertisements Social media Billboards Television None 3. What is the main objective of a marketing campaign? To increase production To achieve specific marketing goals and objectives To increase customer satisfaction To eliminate competition None 4. What is the purpose of conducting a SWOT analysis in marketing? To ignore market trends and competitors To reduce customer satisfaction To focus only on internal factors To identify strengths, weaknesses, opportunities, and threats None 5. What is the purpose of conducting competitor analysis in marketing? To increase customer satisfaction To identify strengths and weaknesses of competitors To ignore market trends and customer needs To eliminate competition from the market None 6. What is the goal of a marketing supervisor when conducting market research? To eliminate competitors from the market To decrease customer satisfaction To increase production costs To identify customer needs and preferences None 7. Which of the following is an example of a promotional activity? Pricing a product Creating a social media campaign Conducting customer surveys Analyzing sales data None 8. Which pricing strategy involves setting a high initial price for a new product and gradually reducing it over time? Cost-plus pricing Market skimming Market penetration Price bundling None 9. What is the importance of customer relationship management (CRM) in marketing? To enhance customer satisfaction and retention To increase customer loyalty To eliminate competitors from the market To ignor customer feedback and preferences None 10. Which of the following is an example of direct marketing? Hosting a trade show Sending promotional emails Displaying billboards Conducting market research None 11. Which marketing strategy focuses on selling existing products to existing customers? Market development Market penetration Diversification Product development None 12. What is the role of public relations in marketing activities? Conducting product demonstrations Managing relationships with the media and the public Setting advertising budgets Monitoring competitor prices None 13. What is the goal of branding in marketing? To increase production costs To eliminate competition To decrease customer loyalty To differentiate a product or service from competitors None 14. What is the purpose of market segmentation in marketing? To focus on a specific target market To eliminate competition To target a broad audience To increase the price of the product None 15. Which of the following is a characteristic of successful branding? Low pricing Large product assortment High employee turnover Consistent messaging None Time's upTime is Up!