What I learn from this course?
You learned the importance of aligning organizational strategy with structure, leadership, and resource allocation for effective implementation. You gained insight into the significance of continuous evaluation through tools like the balanced scorecard and key performance indicators to monitor progress and make informed decisions. Additionally, you discovered the necessity of fostering adaptability and flexibility in strategy to respond to dynamic market conditions and ensure long-term success. Overall, this course provided you with valuable knowledge and practical skills to drive strategic initiatives and enhance organizational performance
* To find out the content of the course, click on “Curriculum” above.
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Curriculum
- 10 Sections
- 333 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Introduction to Strategic Management27
- 1.11- Definition and Importance of Strategic Management
- 1.2Definition of Strategic Management
- 1.3Importance of Strategic Management:
- 1.42- Evolution of Strategic Management
- 1.5Early Concepts of Strategic Planning
- 1.6Modern Approaches to Strategic Management
- 1.7Shift towards Strategic Management
- 1.8Current Trends and Future Directions
- 1.93- Strategic Management Process
- 1.10Environmental Analysis
- 1.11Strategy Formulation
- 1.12Strategy Implementation
- 1.13Strategy Evaluation
- 1.14Importance of the Strategic Management Process
- 1.154- Levels of Strategy (Corporate, Business, Functional)
- 1.16Corporate Level Strategy
- 1.17Business Level Strategy
- 1.18Functional Level Strategy
- 1.19Importance of Aligning Strategies
- 1.205- Role of Strategic Management in Organizational Success
- 1.21Anticipation and Adaptation
- 1.22Capitalizing on Opportunities
- 1.23Risk Mitigation
- 1.24Efficient Resource Allocation
- 1.25Achieving Competitive Advantage
- 1.26Case Studies
- 1.27Rest
- External Analysis53
- 2.11- Industry Analysis
- 2.2Market Size and Growth
- 2.3Key Players and Market Share
- 2.4Competitive Analysis
- 2.5Regulatory Environment
- 2.6Technological Trends
- 2.7Supply Chain Analysis
- 2.8Consumer Behavior and Preferences
- 2.9Economic Factors
- 2.102- Porter’s Five Forces Framework
- 2.11Threat of New Entrants
- 2.12Bargaining Power of Buyers
- 2.13Bargaining Power of Suppliers
- 2.14Threat of Substitute Products or Services
- 2.15Rivalry Among Existing Competitors
- 2.163- Industry Life Cycle
- 2.17Introduction Stage
- 2.18Growth Stage
- 2.19Maturity Stage
- 2.20Decline Stage
- 2.214- Competitive Analysis
- 2.22Identifying Competitors
- 2.23Evaluating Strengths and Weaknesses
- 2.24Analyzing Strategies
- 2.25Market Share and Positioning
- 2.26Capabilities and Resources
- 2.27SWOT Analysis
- 2.285- Competitor Identification and Analysis
- 2.29Direct and Indirect Competitors
- 2.30Thorough Analysis
- 2.31SWOT Analysis
- 2.32Continuous Monitoring
- 2.336- Competitive Advantage
- 2.34Unique Strengths and Capabilities
- 2.35Cost Leadership
- 2.36Differentiation
- 2.37Focus Strategies
- 2.38Sustainable Competitive Advantage
- 2.39Dynamic Nature
- 2.407- Environmental Scanning
- 2.41Monitoring the External Environment
- 2.42Opportunities and Threats
- 2.43Factors Considered
- 2.44Continuous Process
- 2.458- PESTEL Analysis
- 2.46Political Factors
- 2.47Economic Factors
- 2.48Social Factors
- 2.49Technological Factors
- 2.50Environmental Factors
- 2.51Legal Factors
- 2.52Rest
- 2.53Case Studies
- Internal Analysis27
- 3.11- Resource-Based View (RBV)
- 3.2Valuable Resources
- 3.3Rare Resources
- 3.4Inimitable Resources
- 3.5Non-Substitutable Resources
- 3.6Tangible Resources
- 3.72- Core Competencies and Capabilities
- 3.8Core Competencies
- 3.9Capabilities
- 3.10Significance and Relationship
- 3.113- Value Chain Analysis
- 3.12Framework Overview
- 3.13Primary Activities
- 3.14Support Activities
- 3.15Analysis and Insights
- 3.164- SWOT Analysis Revisited: Internal Factors
- 3.17Framework Overview
- 3.18Internal Strengths
- 3.19Internal Weaknesses
- 3.20Analysis and Insights
- 3.215- Organizational Culture and Strategic Capabilities
- 3.22Organizational Culture
- 3.23Strategic Capabilities
- 3.24Relationship between Organizational Culture and Strategic Capabilities
- 3.25Implications for Strategic Management
- 3.26Rest
- 3.27Case Studies
- How to Use SWOT Analysis12
- 4.1Introduction to SWOT Analysis
- 4.2Understanding Internal Factors (Strengths and Weaknesses)
- 4.3Identifying External Factors (Opportunities and Threats)
- 4.4Conducting a SWOT Analysis
- 4.5Strategic Planning and Decision Making
- 4.6SWOT Analysis Applications and Best Practices
- 4.7SWOT Analysis Tools and Software
- 4.8Integration with Other Strategic Management Tools
- 4.9Evaluating and Monitoring SWOT Analysis Results
- 4.10Final Project and Assessment
- 4.11Rest
- 4.12Case Studies
- How to Use PESTEL Analysis10
- Corporate-Level Strategy36
- 6.11- Corporate-Level Strategy
- 6.2Determining Business Portfolio
- 6.3Resource Allocation
- 6.4Synergy Management
- 6.5Diversification
- 6.6Overall Value Maximization
- 6.72- Corporate Strategy Formulation
- 6.8Environmental Analysis
- 6.9Internal Assessment
- 6.10Stakeholder Analysis
- 6.11Goal Setting
- 6.12Identifying Strategic Alternatives
- 6.13Evaluation and Selection
- 6.14Implementation Planning
- 6.15Monitoring and Review
- 6.163- Types of Corporate Strategies
- 6.17Growth Strategy
- 6.18Stability Strategy
- 6.19Retrenchment Strategy
- 6.204- Diversification Strategies
- 6.21Related Diversification
- 6.22Unrelated Diversification
- 6.235- Mergers and Acquisitions
- 6.24Mergers
- 6.25Acquisitions
- 6.26Purpose and Benefits
- 6.27Challenges and Risks
- 6.286- Strategic Alliances and Partnerships
- 6.29Joint Ventures
- 6.30Licensing Agreements:
- 6.31Strategic Alliances
- 6.32Distribution Partnerships
- 6.33Benefits and Advantages:
- 6.34Challenges and Considerations
- 6.35Case Studies
- 6.36Rest
- Business-Level Strategy41
- 7.11- Business-Level Strategy
- 7.2Definition
- 7.3Competitive Advantage
- 7.4Market Positioning
- 7.5Value Creation
- 7.6Sustainable Growth and Profitability
- 7.7Flexibility and Adaptability
- 7.82- Competitive Strategy
- 7.9Definition
- 7.10Competitor Analysis
- 7.11Customer Needs and Preferences
- 7.12Differentiation
- 7.13Pricing Strategy
- 7.14Product Development
- 7.15Marketing and Distribution
- 7.16Continuous Improvement and Adaptation
- 7.173- Generic Competitive Strategies
- 7.18Cost Leadership
- 7.19Differentiation
- 7.20Focus
- 7.214- Blue Ocean Strategy
- 7.22Definition
- 7.23Red Oceans vs. Blue Oceans
- 7.24Innovation and Value Creation
- 7.25ERRC Framework
- 7.26Value Innovation
- 7.275- Competitive Dynamics
- 7.28Nature of Competitive Dynamics
- 7.29Competitive Actions
- 7.30Competitive Reactions
- 7.31Strategic Implications
- 7.326- Strategic Positioning
- 7.33Customer Segmentation
- 7.34Differentiation
- 7.35Value Proposition
- 7.36Competitive Analysis
- 7.37Brand Identity
- 7.38Sustainable Competitive Advantage
- 7.39Adaptability and Flexibility
- 7.40Rest
- 7.41Case Studies
- Functional-Level Strategy41
- 8.11- Functional-Level Strategy
- 8.2Definition
- 8.3Alignment with Business Strategy
- 8.4Resource Allocation
- 8.5Capabilities Development
- 8.6Performance Measurement and Evaluation
- 8.7Coordination and Collaboration
- 8.8Adaptation and Flexibility
- 8.92- Functional Strategies and Integration with Business Strategy
- 8.10Development within Departments
- 8.11Alignment with Business Strategy
- 8.12Coherence and Synergy
- 8.13Maximizing Resources
- 8.14Cross-Functional Collaboration
- 8.15Flexibility and Adaptability
- 8.16Measurement and Evaluation
- 8.173- Marketing Strategy
- 8.18Identifying Target Markets
- 8.19Understanding Customer Needs and Preferences
- 8.20Developing Plans to Promote and Sell
- 8.21Market Research
- 8.22Product Development
- 8.23Pricing
- 8.24Distribution
- 8.25Promotion
- 8.264- Human Resource Strategy
- 8.27Recruitment Module
- 8.28Training and Development Module
- 8.29Performance Management Module
- 8.30Compensation and Benefits Module
- 8.31Employee Relations Module
- 8.325- Financial Strategy
- 8.33Budgeting
- 8.34Capital Investment
- 8.35Financing
- 8.36Risk Management
- 8.37Financial Reporting
- 8.38Maximizing Return on Investment
- 8.39Maintaining Financial Stability and Sustainability
- 8.40Cae Studies
- 8.41Rest
- Strategy Implementation46
- 9.11- Strategy Implementation Process
- 9.2Goal Setting Module
- 9.3Task Definition Module
- 9.4Resource Allocation Module
- 9.5Timeline Establishment Module
- 9.6Responsibility Assignment Module
- 9.7Communication and Coordination Module
- 9.8Monitoring and Evaluation Module
- 9.92- Organizational Structure and Design
- 9.10Hierarchy Module
- 9.11Division of Tasks Module
- 9.12Authority Distribution Module
- 9.13Information Flow Module
- 9.14Alignment with Strategy Module
- 9.15Flexibility and Adaptability Module
- 9.16Culture and Values Integration Module
- 9.17Continuous Improvement Module
- 9.183- Strategic Leadership
- 9.19Vision Communication Module
- 9.20Motivation and Inspiration Module
- 9.21Guidance and Support Module
- 9.22Decision-making and Problem-solving Module
- 9.23Culture Cultivation Module
- 9.24Change Management Module
- 9.25Performance Management Module
- 9.26External Stakeholder Engagement Module
- 9.274- Resource Allocation
- 9.28Strategic Priority Assessment Module
- 9.29Resource Availability Assessment Module
- 9.30Prioritization Module
- 9.31Budgeting Module
- 9.32Resource Allocation Decision-making Module
- 9.33Monitoring and Control Module
- 9.34Flexibility and Adaptability Module
- 9.35Performance Evaluation Module
- 9.365- Balanced Scorecard and Performance Measurement
- 9.37Objective Setting Module
- 9.38Metric Selection Module
- 9.39Measurement and Data Collection Module
- 9.40Performance Analysis Module
- 9.41Feedback and Communication Module
- 9.42Alignment and Integration Module
- 9.43Continuous Improvement Module
- 9.44Strategy Execution Review Module
- 9.45Case Studies
- 9.46Rest
- Strategy Evaluation and Control40
- 10.11- Strategy Review and Evaluation
- 10.2Objective Assessment Module
- 10.3Performance Measurement Module
- 10.4Identification of Deviations Module
- 10.5Challenges and Opportunities Module
- 10.6Stakeholder Feedback Module
- 10.7SWOT Analysis Module
- 10.8Strategy Alignment Module
- 10.9Decision-making and Adjustment Module
- 10.102- Balanced Scorecard Revisited
- 10.11Performance Analysis Module
- 10.12KPI Assessment Module
- 10.13Variance Analysis Module
- 10.14Trend Analysis Module
- 10.15Benchmarking Module
- 10.16Strategic Alignment Module
- 10.17Action Planning Module
- 10.18Communication and Reporting Module
- 10.193- Key Performance Indicators (KPIs)
- 10.20Strategic Alignment Module
- 10.21KPI Selection Module
- 10.22Measurement Definition Module
- 10.23SMART Criteria Module
- 10.24Data Collection and Analysis Module
- 10.25Performance Monitoring Module
- 10.26Feedback and Communication Module
- 10.27Continuous Improvement Module
- 10.284- Strategic Control Systems
- 10.29Standard Setting Module
- 10.30Measurement and Monitoring Module
- 10.31Variance Analysis Module
- 10.32Performance Reviews Module
- 10.33Management by Exception Module
- 10.34Budgetary Controls Module
- 10.35Feedback and Communication Module
- 10.36Continuous Improvement Module
- 10.37Case Studies
- 10.38Rest
- 10.39Exam
- 10.40Contact Form
