S_S_Marketing SupervisorBy Admin / June 9, 2023 Welcome to your S_S_Marketing Supervisor 1. Which of the following is an example of a promotional activity? Pricing a product Creating a social media campaign Conducting customer surveys Analyzing sales data None 2. Which marketing strategy focuses on selling existing products to existing customers? Diversification Market development Market penetration Product development None 3. Which of the following is an example of direct marketing? Displaying billboards Conducting market research Hosting a trade show Sending promotional emails None 4. Which pricing strategy involves setting a high initial price for a new product and gradually reducing it over time? Market penetration Price bundling Cost-plus pricing Market skimming None 5. What is the purpose of market segmentation in marketing? To focus on a specific target market To increase the price of the product To eliminate competition To target a broad audience None 6. What is the purpose of a call-to-action (CTA) in marketing materials? To confuse the audience To encourage a specific action from the audience To increase customer engagement To incourage customer interaction None 7. Which of the following is a characteristic of successful branding? Large product assortment High employee turnover Low pricing Consistent messaging None 8. What is the importance of customer relationship management (CRM) in marketing? To enhance customer satisfaction and retention To eliminate competitors from the market To increase customer loyalty To ignor customer feedback and preferences None 9. What is the goal of a marketing supervisor when conducting market research? To eliminate competitors from the market To identify customer needs and preferences To increase production costs To decrease customer satisfaction None 10. What is the goal of branding in marketing? To decrease customer loyalty To increase production costs To eliminate competition To differentiate a product or service from competitors None 11. What is the purpose of conducting a SWOT analysis in marketing? To ignore market trends and competitors To reduce customer satisfaction To identify strengths, weaknesses, opportunities, and threats To focus only on internal factors None 12. What is the main objective of a marketing campaign? To eliminate competition To achieve specific marketing goals and objectives To increase production To increase customer satisfaction None 13. What is the purpose of conducting competitor analysis in marketing? To increase customer satisfaction To eliminate competition from the market To identify strengths and weaknesses of competitors To ignore market trends and customer needs None 14. What is the role of public relations in marketing activities? Conducting product demonstrations Setting advertising budgets Monitoring competitor prices Managing relationships with the media and the public None 15. Which of the following is a digital marketing channel? Social media Print advertisements Billboards Television None Time's upTime is Up!
