S_S_Marketing SupervisorBy Admin / June 9, 2023 Welcome to your S_S_Marketing Supervisor 1. What is the role of public relations in marketing activities? Conducting product demonstrations Managing relationships with the media and the public Setting advertising budgets Monitoring competitor prices None 2. What is the purpose of market segmentation in marketing? To focus on a specific target market To eliminate competition To target a broad audience To increase the price of the product None 3. What is the purpose of a call-to-action (CTA) in marketing materials? To incourage customer interaction To confuse the audience To encourage a specific action from the audience To increase customer engagement None 4. Which of the following is an example of direct marketing? Displaying billboards Sending promotional emails Hosting a trade show Conducting market research None 5. What is the importance of customer relationship management (CRM) in marketing? To ignor customer feedback and preferences To increase customer loyalty To enhance customer satisfaction and retention To eliminate competitors from the market None 6. Which pricing strategy involves setting a high initial price for a new product and gradually reducing it over time? Market skimming Market penetration Price bundling Cost-plus pricing None 7. What is the goal of a marketing supervisor when conducting market research? To increase production costs To identify customer needs and preferences To decrease customer satisfaction To eliminate competitors from the market None 8. What is the goal of branding in marketing? To decrease customer loyalty To eliminate competition To increase production costs To differentiate a product or service from competitors None 9. Which of the following is a characteristic of successful branding? Large product assortment Consistent messaging High employee turnover Low pricing None 10. What is the purpose of conducting a SWOT analysis in marketing? To reduce customer satisfaction To focus only on internal factors To identify strengths, weaknesses, opportunities, and threats To ignore market trends and competitors None 11. Which marketing strategy focuses on selling existing products to existing customers? Diversification Market development Product development Market penetration None 12. What is the purpose of conducting competitor analysis in marketing? To increase customer satisfaction To ignore market trends and customer needs To identify strengths and weaknesses of competitors To eliminate competition from the market None 13. Which of the following is an example of a promotional activity? Conducting customer surveys Pricing a product Analyzing sales data Creating a social media campaign None 14. What is the main objective of a marketing campaign? To increase production To achieve specific marketing goals and objectives To eliminate competition To increase customer satisfaction None 15. Which of the following is a digital marketing channel? Social media Print advertisements Billboards Television None Time's upTime is Up!
