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Social Media Management

Social Media Management

Welcome to your Social Media Management Exam

You only have 30 minutes to answer the questions and you have two chances to answer.

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1. 
What is the main purpose of using hashtags on social media?

2. 
Which social media platform is most commonly used for professional networking?

3. 
What does ROI stand for in social media marketing?

4. 
What is the term used to describe the practice of promoting a brand or product through unpaid or earned methods?

5. 
What is the first step in developing a social media strategy?

6. 
What type of content is most suitable for increasing user engagement on social media?

7. 
What does the term 'viral' mean in the context of social media?

8. 
Which social media platform is known for its short-form video content?

9. 
What is the primary purpose of a social media strategy?

10. 
Which factor is crucial for maintaining a positive online reputation on social media?

11. 
What is the term used to describe a paid partnership between a brand and an individual with a large following on social media?

12. 
Which type of social media advertising allows advertisers to target users based on their interests, behaviors, and demographics?

13. 
Which social media metric measures the percentage of users who take a desired action, such as clicking on a link or making a purchase?

14. 
Which metric measures the number of times a piece of content has been shared?

15. 
Which tool is commonly used for scheduling and managing social media posts?

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